Khelo Kricket and Sportsfever360 partner to open new avenues for female cricketers in Pakistan
Islamabad 10th May 2019: Cricket and Ramazan go hand in hand and with the beginning of the holy month cricket enthusiasts from all over the country start participating in a variety of tournaments. Although men get an ample chance to play their favorite game, opportunities for women are rare and few. This time there is a turn of events as Khelo Kricket in collaboration with Sportsfever360 and Multan Sultans will be hosting a unique Ramazan cricket tournament for women. The three day long championship will be played from 16thMay to 19th May and 8 teams will be battling to win the title.
Khelo Kricket has joined hands with Sportsfever360 for the digital production and broadcasting of the tournament. The partnership will ensure seamless digital experience for all cricket lovers and help audiences to enjoy the championship online with ease.
For this year the organization has planned to do 4 tournaments together, their first stop will be Karachi after which they plan to move ahead to Lahore, Islamabad and Multan. For the inaugural edition in Karachi, two groups have been formulated comprising of four teams each. Top team from each group will battle in the finale. The eight teams to be featured in this season are AYSB- Red, AKYSB- Blue, Green Royals, Smashers, Fighters, Athletic Club, Boom Boom and Warriors.
KheloKricket was established in late 2015 with the aim to revive, develop and celebrate local cricket on a grass roots level. Since their inception, they have covered 4,000 matches and have registered over 14,000 players and over 1500 teams. This time they will be executing a premium cricket tournament for female players. With their 5th women’s tournament about to kick start this Ramazan, Khelo Krciket aims to create safe spaces for women to play and develop their talent.
Sportsfever360 in line with its vision of empowering sports lovers of Pakistan has always played a vital role to support such initiatives which bring forward talent. Through this partnership they envision to encourage more female players to enter the world of sports and unleash their capabilities.
Some other organizations supporting this unique intiative include Afsaneh, Asia Banaspati, FM91 (radio partner), Dunya News (media partner) and Uber (ride partner).