39 Post-Pandemic Consumer Trends: Selected Highlights

Published on

Recently we released a new trendbook titled “39 Post-pandemic Consumer Trends” highlighting a number of changes in consumer search behavior as the world emerges from the pandemic. The report followed our popular “corporate” trendbook with 21 transcript trends for 2021, which focused on emerging (and declining) trends from earning call transcripts.

Get The Full Series in PDF

Get the entire 10-part series on Charlie Munger in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues.

Q1 2021 hedge fund letters, conferences and more

Below we highlight three trends from the consumer report: all utilize our “stacked” search trends visualization in the Mosaic module of the Sentieo platform, and are updated with the latest data.

“Mom jeans”

Interest in this specific style of denim bottoms is at all-time highs (going back to 2004). In the white paper, we also include an industry CEO quote on the more forgiving fits and fabrics currently experiencing growth.


The market is certainly optimistic on denim: we are seeing all time highs for Kontoor Brands (a recent spin-off from VF Corporation), and multi-year highs for both American Eagle and Abercrombie.

xjdb8piwkxkAk6xxltgXi3kjANYI5aiHtBdKOp a1UN1EVh Qmzw fxHf NlMXDfSiGM6l6zf0SB9HVZYsCRh2UEzRTt0G8 uDNUcReXcFOrAwlJGeWHe Ev 6w6HqTf5XqqBOc9

(public chart viewer)

Following the lockdowns, revenue growth on a YoY percentage basis for all three is expected to be strong into 2022.

yH7ftJphPsoHFXRYRtesrNTTgirMnSQ0Jnqd0DJoxesOumjsAmTm AlVzq6Tav6sWSj1UfgrI0KSK WBMpvhK7p34kVLUrWqVwxrIB5qGa2q9hmxUbbSK0QHbsEMfIN prug9BvY

(public chart viewer)

“Nicotine pouches”

Nicotine pouches are a reduced risk tobacco product, consisting of a small porous pouch, typically filled with cellulose, flavor, artificial sweetener, and a measured nicotine amount. Unlike electronic cigarettes/vaping, dosage control is much easier.

t7KstNBvjVVWCWWNe9F7bjUG1uv4sCSFRAQaF14ZHlnG5TQmtvosbwYciP Iati7f4Wh6 bik810mTUklyHZ5tYSG6WAoOI4 NfO3DWHoCHWDfNXgurUbdMVU8R7voqL9Gl6F5i7

The tobacco industry has been positive on the product, and we have seen a proliferation of brands from all the major players. The dividend yields for the sector are still high, relative to the 10-year treasury rate, perhaps as a results of the growth in ESG where a number of strategies outright exclude tobacco companies. Below we are showing the spread for Altria but the rest of the industry looks very similar.

gdrtXTycLzPiLCRJu2PkBZieA2Q UJzibwAVNLKEgZT23pz FQYkujywuT6ypIFhm0mF18teJj1x4E2c7PDHKM37dFHsLiMLrlNHWg7iqXOaKdOM

(public viewer chart)

“Paint store”

Paint store was one of the decelerating trends that we highlighted, following the COVID renovation bump last year. We can see that searches currently rank right at the 2017/2018 levels.

IY1DYal9jYl2WKtReTlcsGRKLbLCK60cfdETOV5q TrB8ZvCEivqdBZy0pilN8kaIsJTli0sRdmLvBsSyVZarUSW1WZrEUC7t 4 OrLt4 LRcGjN7opQCn Gz3li2vNezvT9Z79T

We are not quite seeing it yet in the stock prices of industry leaders Home Depot, Lowe’s, and Sherwin-Williams though the valuation of the large retailers (on an EV/NTM EBITDA basis) has started to contract.

Bs P2Yt K9Xx5tSgWxUlCT ipwk

(public viewer chart)


(public viewer chart)

Download the report to read about all 39 Post-Pandemic Consumer Trends.

Artucle by Nick Mazing, Sentieo