How to Connect to Company Culture While Working Remotely in 2021

How to Connect to Company Culture While Working Remotely in 2021
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With COVID-19 new reality setting in, CEOs encounter a problem with feeling connectedness and a sense of company culture while working from home. When it comes to culture, the two best things are accountability and reiteration. It would be best to make sure that people cultivate and maintain the company culture when there is no one around to remind them. Ivan Gekht, founder of Gehtsoft presents some solutions below.

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Tips To Maintain Company Culture

Tip 1: Ensure that you have your core principles formulated, ask someone creative (or designer if you have one) and create posters, order some mousepads/cups/other merch with your logo and core principles. Ensure that it is always in front of your people’s eyes, even when they are at home.

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Tip 2: Reiterate using your principles on every occasion, make employees accountable if they do not comply with them, and hold each other responsible for following the corporate principles and maintaining the culture.

Tips On Working Remotely

When it comes to connectedness, it is essential that people feel that they are still working together even when no one is around.

Tip 1: Make sure that everyone understands the common goal. Think of that as providing your employees with a North Star to guide them. It is the only way to align their efforts and your company’s vision and goals.

Tip 2: Make sure that they have enough means to communicate effectively. During COVID-19, we introduced multiple tools for our employees: forums, corporate discord servers, group chats on Skype, Zoom, Google Meet, etc. There are hundreds of products available on the market right now, so choose what works best for your business.

Tip 3: Ensure that your teams have at least one daily meeting where they share what they did yesterday to make you all closer to the goal; what is their commitment for today, and are there any obstacles on their way right now?

Tip 4: Visualize! Visualization is one of the most effective tools to keep everyone connected—Burndown charts, shared documents with progress, kanban boards, etc. There are plenty of instruments for visualization that allows everyone to keep track of what is going on. And that helps them to feel connected to the company and each other.

Tip 5: Make sure that information is being spread around. When people are working from home, you lose osmotic communication.

Understanding The Challenges And The Benefits

People are no longer talking at the coffee machine, going together to lunch, or taking a break together. You must make sure that you replace that with something.

Ivan says, "We introduced things like a monthly newsletter and town hall meetings. We share all the news and everything we think is essential in a newsletter. Then we assemble everyone at a general meeting, where anyone can ask management anything or share their information with everyone if they want to."

Extra tip: Make sure that you understand your people’s challenges and benefits during these crazy times. Be open, be transparent, and communicate. Call-in once in a while and ask how everything is going. Do some online team-building events (play some Virtual Trivia, Guess Who: baby photo edition, Werewolf/Mafia, do a small talent contest, etc.). Get some toys or board games and let people use the opportunity to spend an extra hour a day (no traveling, duh!) with their kids. And your company logo on these things will go a long way.

Their newest release PDFFLOW, which takes the pain away from documents, releases Feb 1. For more information, please visit the links below and for press inquiries, please contact or call 3054905911.




More about Gehtsoft

Gehtsoft is a family-owned and operated business. Our story began in 1999 when a father and a son decided that having over 40 years of combined software development experience is more than enough to start. In the next twenty years, we had our ups and downs. We opened two offices in the United States and worked with companies ranging from aspiring startups to NYSE-traded corporations. Dozens of projects and multiple awards later, we still learn something new each day. And we are proud that our knowledge, experience, and skill can help your business on your path to success.

More about Ivan Gekht, ICP-ACC, PSM II, CSSC Black Belt, CEO

With years of experience in product development and business management behind him, Ivan is a technological visionary. Having adapted to the evolution of technology, he is well-versed in transforming enterprise systems, motivating teams, and pioneering customer engagement solutions. A respected leader in translating innovation into game-changing offerings, Ivan has led emerging star-ups, as well as expanded global midmarket and enterprise sales, with a proven track record of success.

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Jacob Wolinsky is the founder of, a popular value investing and hedge fund focused investment website. Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at) - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver
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