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Improving Live Video For Business

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Prior to the COVID pandemic working from home was a slowly growing trend, but still a dream for the majority of employees.

However, when the pandemic hit in 2020, all that changed dramatically and suddenly with businesses being forced to close their doors and everyone being forced to stay inside their homes for work, recreation, entertainment, and even most shopping.

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Now, more than two years later, some of the changes we’ve made are lasting ones that aren’t going away any time soon. Working from home has become the norm rather than the exception.

The Importance Of Live Video In Our Daily Lives

Socializing is still often happening via live video platforms, and shopping online vs. brick-and-mortar stores, is at record highs.

Life is different, and so much of our daily activities are now more centered on virtual connections than they ever were before. Venues for connection, such as the many live video platforms, are more important than ever.

In fact, live video has come to play such an important role in our daily lives that the worldwide revenue generated directly from live videos is projected to reach nearly 190 billion dollars within the next six years.

The vast majority of individuals interact with some form of live video at least once a week and more than a quarter interact with live video at least five times per week.

No matter which way you look at it, live video is growing and is going to keep doing just that. Not only has it become integral to social interactions and business operations, but consumers report that they value brands who engage in live video as more trustworthy and open.

In a culture where values are held in higher regard than anything else, this simple truth can make a significant impact on profitability.

Of course, beyond consumer engagement, live video has become an absolute necessity when it comes to general business operations.

Single Stream Technology

Remote workers and the virtual nature of business now means that the majority of meetings are held virtually and geographical location has become rather insignificant.

Naturally, with such sudden and massive changes in function, we’re experiencing all of the challenges that come with this newer method of operations, but in business, consumer engagement, and social interactions.

One of the major issues is being able to stay connected and maintain quality video. Fortunately, the solution to this daily problem is already available through single stream technology.

Single stream technology takes data or stream from any source, as well as feed from participants, and merges it into a single interface, smoothing out the stream and producing a quality, uninterrupted feed.

Single stream technology solves many of the issues currently surrounding the use of live video for any purpose.

The power of nimble live video

Source: eyeson.com