Dan Ariely Kickstarter: DisHonesty – A Documentary Feature Film

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Renown behavioral economist Dan Ariely is making a new film! Dan Ariely is the author of  three books:  Predictably Irrational: The Hidden Forces That Shape Our Decisions (2008),  The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (2010), and The Honest Truth About Dishonesty: How We Lie to Everyone–Especially Ourselves (2012)

Check out the trailer and more details below

More details on Dan Ariely’s kickstarter project below

JOIN US to make this film a reality!

All funds from this campaign will go towards completing the feature film and getting it out into the world when it’s finished.  Every contribution counts and please help us spread the word!


A well functioning society relies on mutual trust. When public trust begins to erode, the regular order can fall apart. This project hopes to encourage greater understanding  for human flaws and suggest ways we can all improve our behavior to strengthen the society we live in.


Our film “(Dis)Honesty – The Truth About Lies” examines the human tendency to be dishonest. From rampant plagiarism in our schools, to drug use in sports, to marital infidelity, to financial schemes destabilizing the global economy, dishonesty seems to be a regular part of the world we live in and the news we read. But the truth is that beneath the surface of the scandalous headlines, cheating is not just happening on a newsworthy scale, it’s happening in small ways everywhere.

When it comes to dishonesty, rational economic theory suggests that we consider the costs and benefits of our decision: i.e.  what we can gain, the probability of getting caught, and the consequences we will face if caught. However, behavioral economics tells a different story and experiments show that cheating behavior falls within a grey zone where we can cheat and still feel good about ourselves — otherwise known as “the fudge factor.”  And while some influences can shrink the fudge factor to get us to behave more honestly, others expand the grey zone and help us rationalize dishonest behavior.

The film looks at dishonesty through multiple angles with personal tales of dishonesty ranging from the most trivial white lies to devastating lies that destroy lives. These stories are interwoven with insights from Dan Ariely based on years of behavioral research.  The film will also include expert opinions by leaders in fields such as neuroscience, the arts and law, and archival footage that provides a deeper 360 cultural and historical context for dishonesty. The film presents the complicated ethical landscape we all navigate.

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