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Consumers Want Freedom Of Choice To Buy E-Cigarettes [Poll]

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POLL: US consumers want government to keep hands off the tech sector and embrace vaping

Washington, D.C.: The Consumer Choice Center commissioned the polling institute Kantar to conduct an international consumer poll in four countries.


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In March 2019, a total of 8,166 adults in the United Kingdom, the United States, Canada, and Germany were asked about their views on government policies and consumer rights.

choice to buy e-cigarettes

choice to buy e-cigarettes

Commenting on the findings featured below, Yael Ossowski, Deputy Director at the Consumer Choice Center, said it was refreshing to see that American consumers are well aware of their freedom to choose, and of the benefits that follow from it.

Key findings:

  • 3 out of 4 millennials think the government should take a step back when it comes to regulating the sharing and digital economy
  • 77 percent of Americans believe governments should avoid intervening with newer tech-enabled businesses to ensure consumers have the greatest possible choice of services. The 18-44 age group is more likely to agree.
  • Two-thirds of people agree that they should have the freedom of choice to buy e-cigarettes if they believe they are a lower health risk to them than tobacco
  • 72 percent of Americans agree that in a democracy, the government should protect freedom of choice for consumers
  • Younger age groups are more likely to agree that people should have the freedom of choice to buy e-cigarettes if they believe they are a lower health risk to them than tobacco

Consumer Choice Center

“While the mantra on Capitol Hill is to further regulate and intervene in the tech sector, consumers are overwhelmingly in favor of innovation and don’t want additional regulation,” said Ossowski.

“In regard to e-cigarettes, it is clear that American consumers rejoice in their freedom to use vaping products to help them stop smoking. However, there’s still room for improvement. The FDA’s reluctance to embrace vaping technologies as a way to reduce harm is leaving millions of consumers behind. US consumers favor harm reduction, and this freedom should be embraced.

“We want to use the findings of this poll to prove that consumers are loud, proud, impactful, and should have their point of view heard. Consumers, contrary to voters, have to make choices every day, and those have an immediate tangible impact on each individual’s life. Policymakers simply can’t afford to be ignorant of consumer choice,” concluded Ossowski.

Consumer Choice Center

The Consumer Choice Center is the consumer advocacy group supporting lifestyle freedom, innovation, privacy, science, and consumer choice. The main policy areas we focus on are digital, mobility, lifestyle & consumer goods, and health & science.

The CCC represents consumers in over 100 countries across the globe. We closely monitor regulatory trends in Ottawa, Washington, Brussels, Geneva and other hotspots of regulation and inform and activate consumers to fight for #ConsumerChoice. Learn more at consumerchoicecenter.org.

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