
The Wall Street Journal is reporting that Yahoo! Inc. (NASDAQ:YHOO) will purchase Tumblr in an all-cash transaction for $1.1 billion. Under the agreement, Tumblr would continue to operate largely independently. While no one knows exact numbers now many believe such a valuation is high, however, the combination of Tumblr’s growing usage and Yahoo!’s ad technology could present an opportunity to improve user monetization over time. Additionally, many pundits are not concerned about the problem with...
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