Zynga Inc (ZNGA) To Launch ‘Draw Something 2’ This Year

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Zynga Inc (NASDAQ:ZNGA), the social game maker will launch Draw Something 2 after the previous version of the game, by Omgpop, was a big hit securing 20 million downloads five weeks after launching and 50 million downloads within the next two months.

Zynga Inc (NASDAQ:ZNGA) was so excited with the success of the app that it bought Omgpop for a whopping $180 million. The company is set to invest in the sequel, which would have a lot more longevity.

Zynga Inc (ZNGA) To Launch 'Draw Something 2' This Year

The news about the sequel was revealed from a series of tweets between Omgpop head honcho Dan Porter and TV personality Ryan Seacrest, who tweeted an image of the upcoming game.

According to the information, Draw Something 2 will operate as a social platform, which will let its players save and display their drawings rather than losing them after a round, which is how the original Draw Something game functions.

The Draw Something apps seems to be similar to the Draw Quest app, which is a daily drawing platform and operates as a social network with complete profiles and comments, and even lets users to follow their favorites. The app comes with the feature of permanent drawings thus attracting the users to visit the app over and again.

Although the Draw Something app has faded in its popularity, but it still manages to acquire between 10 and 20 million users per month. The company is expected that Draw Something 2 will benefit greatly from the already-established user base of the previous version.

Till now Zynga Inc (NASDAQ:ZNGA) has had mixed results with the new versions like Farmville 2 which has been successful, but both Cityville 2 and Mafia wars 2 flopped. The move by the company is good because it makes the app more appealing. Zynga has also involved a lot of celebrities, exactly what Porter thought of doing with the game when he started looking deep into TV game and transmedia opportunities.

There are no clues regarding the time when Draw Something 2 will be launched, but the app looks good and seems to be in the concluding stage, according to its posted screenshots.

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