Zynga Inc (NASDAQ:ZNGA) and Synacor Inc (NASDAQ:SYNC) has agreed on making Zynga game currency available to pay-TV and high-speed internet providers in a move to regain their independency from social networking giant Facebook Inc (NASDAQ:FB).
Facebook Inc (NASDAQ:FB) being the largest social network today in the entire world with one billion members to this date, when it ended its mutually beneficial partnership with Zynga Inc (NASDAQ:ZNGA), it pushed Zynga Inc (NASDAQ:ZNGA) into a downward spiral so low that the game development company needed to lower its entire outlook during 2012.
Today, however, despite of our assumptions that Zynga Inc (NASDAQ:ZNGA) needs Facebook Inc (NASDAQ:FB) more than Facebook Inc (NASDAQ:FB) needs Zynga Inc (NASDAQ:ZNGA), their agreement with Synacor Inc (NASDAQ:SYNC) has provided Zynga a golden chance to bounce back without depending too much on the social networking giant, Facebook.
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Synacor Inc (NASDAQ:SYNC), a cloud based television company, offers a platform which enables cable, satellite, telecom, and consumer electronics companies to deliver entertainment services and apps, including television episodes and movies from their subscription packages, to their customers on multiple devices. Synacor also offers bundles of online subscriptions, focused on areas such as music, games, education, and sports, as well as an e-mail solution.
By signing this deal with the cloud based television network, Zynga Inc (NASDAQ:ZNGA) will be able to bring its games to Synacor’s 45 cable, satellite and telecom companies starting in 2013.
Through its first-ever partnership with Zynga, pay-TV subscribers will be able to receive in-game currency each month as a part of their subscription. Their agreement with Zynga will enable them to redeem the subscription in their favorite Zynga games, including Zynga Poker, Words With Friends, FarmVille2, ChefVille, CityVille, Bubble Safari, and Ruby Blast, among others.
“Zynga is always looking for innovative opportunities to deliver the best value in entertainment for its new and existing players,” said Barry Cottle, Chief Revenue Officer for Zynga. “Our partnership with Synacor will enable us to offer additional value to premium pay-TV subscribers with in-game currency, while providing easy navigation to their favorite Zynga games directly from their PC home screens.”
This partnership is likely to help Zynga Inc (NASDAQ:ZNGA) replace Facebook Inc (NASDAQ:FB) as the primary platform that it uses to promote its games with a new audience that includes customers from Verizon, CenturyLink, Broadstripe, Charter, and US Cable.
It is notable that this is the second partnership that Zynga has so far entered into in the year 2012.