Why Using Humor Will Increase Your AUM

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Why Using Humor Will Increase Your AUM

September 9, 2014

by Dan Solin

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Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

We take ourselves too seriously.

As investment advisors, it’s appropriate that we view our responsibilities with a solemn sense of mission. After all, we are often accountable for the prudent management of our clients’ life savings. But that doesn’t mean our relationships with clients should be humorless.

Health benefits of humor

The skillful use of humor has a positive effect on your ability to persuade a prospect to become a client. An even more important benefit is that genuine humor is good for your health.

There are many studies indicating a positive relationship between humor and health. Here are some of the benefits or possible benefits identified by research:

The fact that humor can improve your well-being in these ways is more than enough reason to lighten up and see the humorous side of life.

Humor and persuasion

Humor plays an important role in making you more persuasive. Initially, the use of positive, well-deployed humor will result in your prospect having a higher opinion of you. A study of male executives found those who were ranked “outstanding” used humor more than twice as often as those ranked “average.”

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