Corporate gifting can be a powerful tool for businesses looking to strengthen relationships, foster growth, and create new opportunities. Corporate gifts help create an emotional connection to a company, which in turn causes clients to have a much more positive view of the business.
Surveys have shown that 43% of US respondents believe corporate gifts improve relationships, while 23% of companies claim that corporate gifts generate leads and connections. 68% of people will remember a company name even a full year after receiving a gift.
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80% of CEOs believe that gifting provides measurable and positive ROI. Some of the ways this ROI can be generated is through retaining customers, boosting word of mouth, and keeping your brand at the forefront of clients' minds.
Customer retention can be increased by causing clients to feel motivated, encouraged, and valued by your brand. Word of mouth can be generated through great presents, as people will want to share their great opinions both online and in person. Regular gifting also allows your brand to create constant touchpoints with clients.
Maximizing The Impact Of Corporate Gifting
One way to maximize the impact of corporate gifting is to align your brand with an archetype, or a personality, tone, and voice that resonates with your target audience. This turns your brand into a relatable personality. 90% of customers find personalization more appealing and gravitate towards brands that are real and authentic.
Carl Jung developed 12 major brand archetypes in the 1940s. These archetypes include the Outlaw, the Magician, the Hero, the Lover, the Jester, and the Everyman, among others. By pairing corporate gifts with your brand archetype, you can create an instant connection with your clients and improve your sales. Brands that follow well-defined archetypes rose in value by 97% compared with those without a brand archetype.
Regards is the only corporate gifting company that pairs a company with a brand archetype before helping them decide on a meaningful gift. An example of corporate gifting ideas for different brand archetypes is choosing a custom branded puzzle for the Creator. This archetype values creation and gravitates towards gifts that unlock a child-like curiosity.
A puzzle shows clients how much you value their ability to create. Another example of an optimal gift choice is gifting an aromatherapy diffuser to the Innocent archetype. The Innocent values purity and loves natural gifts for the gentle caregiver. This gift spreads wholesome love with a purified offering, which is perfect for this archetype.
Infographic source: Regards Promo
