Home » Business

Which Social Media Stock Will Grow The Most In The Next 5 Years?

Updated on

Every week, Benzinga conducts a sentiment survey* to understand what traders are most excited about, interested in or thinking about as they manage and build their personal portfolios.

Get The Full Ray Dalio Series in PDF

Get the entire 10-part series on Ray Dalio in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues

Q2 2020 hedge fund letters, conferences and more

This week, we asked a group of over 250 traders and investors about 5 of the world’s most prominent social media firms by market capitalization.

Best Social Media Stock

Over the next 5 years, which social media stock will have the largest percentage gain?

  • Facebook (NASDAQ: FB)
  • Twitter (NYSE: TWTR)
  • Snapchat (NYSE: SNAP)
  • Pinterest (NYSE: PINS)
  • Zoom (NASDAQ: ZM)


During this week’s study, 42.4% of respondents told us Zoom (NASDAQ: ZM) would grow the most by 2025. Zoom reported a 355% Q2 2020 revenue increase and a 458% year-over-year increase in client accounts. Zoom shares currently trade at $481.80 per share.


This week’s report saw 31.6% of traders and investors backing Facebook (NASDAQ: FB) as the stock that would experience the largest percentage gain in the next 5 years.

The social media conglomerate is known for more than its newsfeeds, having acquired Instagram, WhatsApp, Oculus VR and Giphy in recent years. Facebook is currently trading at $255.25 per share.


Respondents were less confident on the future price per share of Pinterest (NYSE: PINS), which garnered only 12% of support. Per Pinterest’s Q2 2020 earnings report, there is some room for optimism. Pinterest saw ad business revenue increase 4% year-over-year in Q2. Pinterest is currently trading at $43.42 per share.

Twitter and Snapchat

Meanwhile, fellow social media platforms Twitter (NYSE: TWTR) and Snapchat (NYSE: SNAP) lagged behind in our surveying, receiving 8% and 6% of votes, respectively.

In Q2 2020, Twitter reported revenue of $683,438,000, a decrease of 18.77% year over year. This figure missed analyst consensus estimates of $704,460,000. As of publishing, shares of Twitter are trading at $45.90.

Meanwhile, Snap’s user base has seen marked growth in 2020. For Q2 2020, Snap reported daily active users were up 17% year-over-year. Snap is currently trading at $26.87 a share.

*This survey was conducted by Benzinga in September 2020 and included the responses of a diverse population of adults 18 or older.

Opting into the survey was completely voluntary, with no incentives offered to potential respondents. The study reflects results from over 250 adults.