On Setting Up New Accounts: Buying And Selling

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On Setting Up New Accounts by David Merkel, CFA of The Aleph Blog

Another great letter from a reader:

Hi David,

I enjoy your writing. I find myself of a similar mindset. I am an investment advisor running my clients individual accounts in a value fashion. I am currently have my clients invested in about 20 positions. My question is in regards to a new account… I have held off on buying the same positions in that new account unless any of the 20 positions still fall within my estimated “buy” range. Therefore, a new account opened today may sit in cash for some time until new ideas are found, or the 20 positions from the other accounts fall back to a buy range. How do you handle this? Do you use a model portfolio and all accounts consistently look alike?

Thank you and keep up the good work,

Dear Friend,

My value proposition is that clients get a clone of my accounts.  I am my own biggest client; what I get, they get, less fees.  I set them up to mirror my account within a week of receiving the assets.

The main reason I do it this way is that there is little rhyme and reason to target prices.  I don’t have any target prices.  Rather, I compare stocks against each other using a scoring system quarterly, and I sell companies that are relatively  expensive and buy companies that are relatively cheap.  Read my article Portfolio Rule Eight to understand this better.  I realize few managers manage money this way, but I think it is a way that reflects how the markets really work.  We should not compare individual stocks against cash, but compare stocks against each other.  We should compare the stock market as a whole against cash, to analyze whether it is absolutely rich or cheap.



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