Prime London Buyer Demand Creeps Up In Q1

Prime London Buyer Demand Creeps Up In Q1
pierre9x6 / Pixabay

The latest Prime London Demand Index by leading lettings and estate agent, Benham and Reeves, has shown that homebuyer interest in London’s £2m+ market climbed 4% during the second quarter of 2021 when compared to the first three months of the year.

Get The Full Ray Dalio Series in PDF

Get the entire 10-part series on Ray Dalio in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues

Q2 2021 hedge fund letters, conferences and more

The index by Benham and Reeves analysed the ratio of homes listed for sale to those sold across the prime London market to identify where high-end homebuyer demand is at its highest, as well as how this demand has changed quarter to quarter.

According To Jim Chanos, This Is The Biggest Story No One Is Talking About

Jim ChanosWhen a liquidity crisis struck China's Evergrande Group in the summer of 2021, it shook the global markets. Debt payments by China's second-largest property developer by sales were estimated in the hundreds of billions of dollars, and the company missed several payments. Those missed payments led to downgrades by international ratings agencies, but the Chinese Read More

£2M+ Prime London Market

The pandemic continues to have a clear impact on homebuyer demand at the top end of the London market, with Wandsworth (+25%), Hampstead (+12%), Highgate (+9%) and Islington (+9%) all seeing some of the largest increases in demand on a quarter to quarter basis.

At 51%, Wandsworth is also home to the highest level of current homebuyer demand for homes valued at £2m and above, with Wimbledon (50%), Barnes (46%), Chiswick (45%) and Putney (44%) also home to some of the highest levels of demand across the prime London market.

£10M+ Super-Prime Market

Across London’s very top tier of the property market, demand has remained flat at 8% between the first and second quarters of this year.

However, having seen no homes sold at this price threshold during Q1, Fulham (+50%), Hampstead (+24%) and Regents Park (8%) have seen some of the largest uplifts in demand during the second quarter of this year.

This increased rate of demand also makes Fulham and Hampstead the hottest spots within the capital’s super-prime market for current homebuyer demand, with Holland Park (21%) also ranking within the top three.

Director of Benham and Reeves, Marc von Grundherr, commented:

“Ongoing travel restrictions are continuing to prove problematic for many high-end, foreign homebuyers with their eye on a London property purchase. However, we are starting to see demand return to the top end of the London market as the year goes on.

This slow but steady return to form is one that we can expect to see continue throughout the second half of this year and this momentum certainly won’t be dampened as a result of the staggered stamp duty holiday deadlines.”

Table shows current homebuyer demand and quarterly change for London homes priced £2m and above - sorted by the largest quarterly change

Area Prime category June 2021 - Q2 Q Change
Wandsworth Prime SW London 51% 25%
Wimbledon Prime SW London 50% 6%
Barnes Prime SW London 46% 4%
Chiswick Prime SW London 45% 5%
Putney Prime SW London 44% 7%
Richmond Prime SW London 41% 0%
Clapham Prime SW London 41% 7%
Highgate Prime NW London 39% 9%
Islington Prime N London 38% 9%
Notting Hill Prime C London 30% 7%
Fulham Prime SW London 28% 8%
Holland Park Prime C London 25% 4%
Hampstead Garden Suburb Prime NW London 19% 12%
Kensington Prime C London 16% 0%
Chelsea Prime C London 16% 2%
Wapping Prime E London 15% 7%
Belgravia Prime C London 14% 2%
Victoria Prime C London 14% 1%
St John’s Wood Prime C London 14% 3%
Maida Vale Prime C London 13% -3%
Pimlico Prime C London 13% -1%
Battersea Prime SW London 13% -1%
Knightsbridge Prime C London 12% -2%
Regents Park Prime C London 8% 2%
Mayfair Prime C London 7% -1%
Canary Wharf Prime E London 6% 0%
Marylebone Prime C London 5% 0%
Fitzrovia Prime C London 4% -1%
Overall 24% 4%

Table shows current homebuyer demand and quarterly change for London homes priced £10m and above - sorted by the largest quarterly change

Area Prime category June 2021 - Q2 Q Change
Fulham Prime SW London 50% 50%
Hampstead Garden Suburb Prime NW London 24% 24%
Regents Park Prime C London 8% 8%
Belgravia Prime C London 10% 4%
St John’s Wood Prime C London 7% 3%
Victoria Prime C London 10% 3%
Marylebone Prime C London 3% 3%
Fitzrovia Prime C London 0% 0%
Mayfair Prime C London 0% 0%
Maida Vale Prime C London 0% 0%
Pimlico Prime C London 0% 0%
Highgate Prime NW London 0% 0%
Battersea Prime SW London 0% 0%
Wimbledon Prime SW London 0% 0%
Knightsbridge Prime C London 6% -2%
Kensington Prime C London 10% -4%
Chelsea Prime C London 9% -4%
Holland Park Prime C London 21% -5%
Notting Hill Prime C London 9% -13%
Putney Prime SW London 0% -50%
Overall 8% 0%

  • Data sourced from Rightmove and Zoopla
  • Demand based on the number of properties under offer or sold subject to contract as a percentage of all properties listed for sale.
  • Benham and Reeves is one of London’s largest independent letting and sales agents.
  • Benham and Reeves is a family-run agency, established in 1958 in Hampstead, London.
  • Benham and Reeves has 17 branches in prime residential London locations and five international offices in China, India, Hong Kong, Malaysia and Singapore.
  • The company specialises in a tailored, end to end service for its clients in London and worldwide, from the sale or letting of a property, to property management, tax accounting, snagging, refurbishment and furnishing solutions.
  • Anita has 35 years of experience within the property sector, helping to build Benham and Reeves from a single branch in Hampstead to one of the most established independent estate agents in London.
  • Anita has driven the company’s vision to offer a complete range of property investment-related services from purchase to handover, furnishing and refurbishment, lettings and property management.
  • Anita also helped spearhead the company’s overseas expansion in China, Hong Kong, India, Malaysia and Singapore.
  • Marc von Grundherr is the Director at Benham and Reeves.
  • Marc joined the business in 1995 and has extensive knowledge of the London and UK property market.
Jacob Wolinsky is the founder of, a popular value investing and hedge fund focused investment website. Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at) - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver
Previous article How Entrepreneurs Can Reduce Or Eliminate Debt
Next article Comus Investment 2Q21 Commentary

No posts to display