What Goes Into Startup Unicorns? [INFOGRAPHIC]

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What Goes Into Startup Unicorns?

Nothing is more fascinating that witnessing the birth of a unicorn. Of course, I’m talking about business startups that manage to make at least $1 billion. ValueWalk already talked about the psychology of color used by these unicorns in their logos, but what are the other determining factors behind these hugely successful businesses? Of all the companies that were able
to reach this status, what are the things about them that made it possible?

Some of the highest valued unicorns in existence currently are companies like Uber, AirBNB, Planatir Technologies, and Snapchat to name a few. To put their success into perspective, just the four of them have a combined worth of more than $125 billion. What do these, and a majority of other of the highest valued companies have in common? Statistically, they all tend to be data/cyber based. Of course there are plenty of exceptions to this trend, such as SpaceX’s privately owned space program, and Intarcia Therapeutics pharmaceutical company, but it is interesting to see that the majority of unicorns are mainly accessed and utilized via your internet connection. Which raises the question of what direction are the trends pointing future unicorns towards?


From looking at current trends, it seems that companies are choosing to go public much later than they used to; staying private for six years back in 2000, and nine years in 2015. This might lead you to assume that we can expect highly successful businesses to stay private much longer, maybe even averagely over ten years in the coming years.
Check out this infographic created by Ohio University’s Online MBA program that hits on all of these points in much greater detail, plus a lot more. You will learn about what the top 10 types of businesses that become unicorns, go into more detail about some of the most successful unicorns, and even see what may be in the future for tomorrow’s unicorns.


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