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Leaked Galaxy S9 Tagline Focuses On Camera

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While we’re still a ways away from the release of the Galaxy S9, there are always a steady series of leaks and rumors for a phone surrounded by so much hype. A new tweet from Twitter user @Ricciolo1 reports that the tagline for the upcoming Galaxy S9 phones will be “Film Your Story As You Intended.”

Galaxy S9 Camera

It’s important to note that this is more of a rumor than a leak from a reliable source, but given the leaked information we have thus far regarding the camera of the Galaxy S9 and S9 Plus, it wouldn’t be too farfetched to see Samsung focus on the camera capabilities of their upcoming flagships.

The Galaxy S9 is rumored to feature a single-lens setup while the more premium Galaxy S9 Plus will have dual lenses. It has also been suggested that the cameras will have a f/1.5 aperture rather than f/1.7.

This leaked tagline is just the latest reveal in a series of leaks that provide reliable suggestions on what we may see form the Galaxy S9 and S9 Plus.

Galaxy S9: What We Know So Far

The display size of both phones will be the same as with their predecessors – a 5.8-inch screen for the S9 with a larger 6.2-inch display for the S9 Plus. As far as power goes, both devices are rumored to be powered by the newest Qualcomm Snapdragon 845 chip in the United States and Samsung’s proprietary Exynos 9810 chipset in the rest of the world. The Exynos 9810 is expected to offer an improved CPU, GPU performance, artificial intelligence, and deep learning. With Samsung striving to improve the functionality of their Bixby assistant in an effort to compete with the popular Siri and Google Assistant features, these artificial intelligence and deep learning capabilities may make the Galaxy S9 and S9 Plus a force to be reckoned with – anticipating your whims and providing relevant information when you need it.

We expect that the Galaxy S9 will sport 4GB of RAM and will be available in two different models based on the amount of internal storage – 64BG or 128BG. The Plus model may offer more options, with 6GB of RAM and 64GB, 128GB, 256GB, and 512GB variants, with the massive 512GB variant only available in select markets. This is definitely one of the biggest storage options we’ve seen on the phone overall, and a first for the Galaxy line.

A leak earlier this week from Brazilian regulatory body ANATEL suggests that the Galaxy S9 battery will have a 3000 mAh capacity with the larger S9 Plus featuring an upgraded 3500 mAh specification.

A Missed Opportunity

If the tagline for the Galaxy S9 line is truly “Film Your Story As You Intended,” it’s pretty clear that the main draw of the phones is the photo and video capabilities. While this is not necessarily a bad thing per se, the fact remains that a good camera isn’t exactly innovative. After Apple crushed holiday sales with the release of the iPhone X, it has become increasingly clear that consumers are looking for innovation rather than a slightly upgraded version of what they already have. Samsung has an established customer base and pretty much any of their flagships are bound to sell well, but a smartphone line revolving around an upgraded camera isn’t as revolutionary as something like Face ID – a tech that brought something entirely new to the high-end smartphone scene.

With that said, a tagline that focuses on the camera doesn’t necessarily mean that that’s all the Galaxy S9 has to offer. There are many new technologies in development by the Korean tech giant – and that’s just from what we were able to ascertain from patents. From a foldable phone to under-display fingerprint scanners, it’s clear that Samsung has the capability to provide something new to a sea of smartphones that are starting to look very similar as time goes on. What may end up happening, however, is that the Galaxy S9 will be a step up in power and specifications when compared to the S8, but not a significant departure or reimagining – leaving the innovation and new design for phones like the rumored Galaxy X.

The Samsung Galaxy S9 and S9 Plus are expected to be announced on February 26 at the Mobile World Congress held in Barcelona, and until that time, any of our leaks and rumors are largely speculation. A Galaxy S9 line focusing on the camera is probably a safe bet that will drive a good amount of sales, but sometimes calculated risks can pay off. We hope to see more innovation from Samsung in the future, and are excited to see how technology like foldable screens makes its way into their luxury flagship lineup.

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