Facebook Inc (FB) Investor / Marketer Has A Love / Hate Relationship


There’s no denying that Facebook Inc (NASDAQ:FB) is pretty saturated in the Western world, which is also where the social network’s investors tend to be located. Many marketers also invest in Facebook while also using the company’s advertising platform. But in spite of these people / companies being one and the same, they seem to put on different thinking caps when it comes to which role they are playing at a given moment.

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Facebook Inc (FB) Investor / Marketer Has A Love / Hate Relationship

Joshua Swanson, chairman of Razz Interactive and CEO of GoToMyApartment, illustrated these two different ways of thinking brilliantly in a new video (picked up by AllFacebook).

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Facebook investors are “in love”

He notes that Facebook Inc (NASDAQ:FB) investors are excessively happy because the social network’s stock price has tripled. The company’s user base has also soared, as it reports more than 750 million users per day. And as a result of a growing user base, Facebook’s revenue climbed to $2.5 billion during the most recently completed quarter.

Facebook Inc (NASDAQ:FB)’s investors also appreciate the transition which has been happening as the social network moves marketers from just getting fans to actually paying for them. In addition, they apparently like the fact that the social network is using all of its advertising revenue for acquisitions like Instagram and the competing messaging app WhatsApp.

Facebook marketers take credit

On the other hand though, marketers might not be as happy with what Facebook Inc (NASDAQ:FB) has been doing. In fact, he suggests that they have “never been more disappointed” in the social network. Swanson’s marketer mind takes credit for helping Facebook’s user base soar because he “spent countless hours pushing people to like” his clients’ Facebook pages.

Of course the marketer also takes credit for Facebook’s soaring revenue—and rightfully so—because he bought fans for his clients and now the social network is forcing him to buy views of his Facebook posts for those same fans. Unfortunately though, the result is that Facebook Inc (NASDAQ:FB) is blocking 92% of the marketer’s from being seen by his audience.

Facebook investors “like” its business plan

The investor mindset also reassures Facebook Inc (NASDAQ:FB) that it doesn’t matter that the younger generation is defecting to competing social networks because the fastest growing segment is the older generation (This one seems like circular reasoning, but then irrational investors will come up with any reason to see a bright future in a company they really believe in.). After all, the older generation has all the money.

Investors may also like the fact that Facebook Inc (NASDAQ:FB) keeps changing its look because it keeps the company continually in the headlines and “keeps users from complaining about the last change because they already forgot.”

Facebook marketers see problems instead

Unlike investors, marketers are inherently concerned about teens defecting to Yahoo! Inc. (NASDAQ:YHOO)’s Tumblr and Twitter Inc (NYSE:TWTR). In fact, they might be thinking about taking their clients to those other networks. They also may consider deleting their clients’ Facebook pages because of one of the changes the social network keeps making.

Closing arguments

One place they probably do agree on is Facebook Inc (NASDAQ:FB)’s decision to add reviews to brand pages. It puts the company in competition with Yelp Inc (NYSE:YELP) and is just good for business.

To sum up, Facebook Inc (NASDAQ:FB) investors probably see the company as being around for a long time, but marketers may be thinking that the company broke their heart. After all, they’re providing the quality content which gives the social network value, and in return, Facebook was supposed to advertise to their clients, but it keeps finding new ways to charge them money.

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Michelle Jones is editor-in-chief for ValueWalk.com and has been with the site since 2012. Previously, she was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Email her at Mjones@valuewalk.com.
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