Will Crypto Exchanges Really Surpass $9B in Annual Revenue by 2030?

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In a column he wrote for Forbes in late May, digital asset expert Leeor Shimron lays down his assessment of what the cryptocurrency exchange industry will achieve in the next decade. Shimron is currently a VP at Fundstrat Global Advisors, so his take commands a whole lot more respect than the average crypto influencer on YouTube.


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Shimron compares crypto adoption with the rise of the internet, which have both been disruptive innovations. He notes that the internet took five years from the introduction of the first web browser to reach 10% user adoption, then another five to reach 50%, and suggests that crypto will follow a similar pattern.

A recent poll in which 5% of US respondents said that they had owned crypto shows that Bitcoin took 11 years to reach this point, but Shimron is hopeful that it will reach 10%, 20%, or 50% adoption by 2029. According to his projections, that would translate into annual revenue of up to $9.6 billion/year for the exchange industry.

Crypto Exchanges

Image source: https://www.statista.com/chart/18345/crypto-currency-adoption/

To reach this conclusion, Shimron uses Messari’s Real 10 exchange data, which shows that US trading in bitcoin took in $1.3 billion in 2015, and over $227 billion in 2019, amounting to 15.7% as the average CAGR. He assumes the average trading fee was 0.42%, using Kraken’s fee schedule of 16 basis points for maker and 26 basis points for taker, which corresponds to $956 million aggregate exchange revenue from trading fees in 2019.

Then he multiplies the exchange revenue up by 10%, 20% and 50% growth, to model three possible adoption rates. Indeed, if user adoption reaches his most optimistic prediction of 50% by 2029, that adds up to $9.6 billion exchange revenue that year.

It’s a compelling and optimistic vision, but in my book, his calculations may still be too conservative, simply because Shimron has chosen to oversimplify things for the sake of his readership. In reality, there is no reason why crypto exchange volume should be linked to user adoption.

Crypto trading may rely on the internet, but the internet was only in a position to grow through user adoption. Looking at the ecosystem with even slightly more space for nuance, a number of factors could push crypto exchange revenue up faster and higher than Shimron has predicted.

Burn Rate Pushes Up Exchange Earnings

Crypto exchanges routinely burn tokens as a way to demonstrate their commitment to valuation. Binance burns approximately 20% of its profits every quarter. Ripple’s policy is to burn the tokens used for trading fees every time a transaction takes place. By regularly removing tokens from circulation, exchanges can regulate inflation and increase the value of tokens that remain, which, in turn, raises demand.

This is a complex process, though. Indeed, “it’s very important that valuation is based on the demand and supply for that particular protocol. However, this is not enough,” notes Genson C. Glier, editor of BlockToken and BlockLoan. “The value of the token shouldn’t be dependent only on demand for the protocol, but rather on the degree of association between the demand for the token and demand for the protocol.”

Crypto Exchanges

Image source: https://twitter.com/kerooke/status/1265779970183495680

Exchanges and funds both buy up tokens at a higher rate than the average investor, ratcheting up the value of tokens and generating more trade than might be anticipated based purely on user adoption.

For example, the Grayscale fund bought 150% of newly-mined bitcoins from May 11 to 28, for its Grayscale Bitcoin Trust (GBTC). That’s right – 50% more coins than were mined. This type of activity could cause serious scarcity on crypto exchanges, especially if other funds follow Grayscale’s lead, spiking prices further and generating more money for exchanges.

Additional Revenue Channels Boost Exchange Earnings

Shimron acknowledges that his calculations are based purely on trading fees, but these are far from the only revenue channel that exchanges depend on for business growth.

Exchanges also enjoy revenue from white label services. Huobi launched a white-label cloud, or API service, in the Middle East and Africa, using a fee-sharing revenue system. The company reports that its cloud partnerships earned $1.5 million in net profit from October 2018 to May 2019.

Binance, Opex, and Bitcoin.com are just a few of the exchanges running their own mining pools to further boost their income. Bithumb, Idex, and Poloniex are also staking proof-of-stake (PoS) coins.

Additionally, exchanges have been known to acquire smaller rivals to expand their market share and boost revenue. The last few years saw Kraken buying the Australian platform Bit Trade; Coinbase buy Xapo; and Binance buy Coinmarketcap.com.

This is a positive for the crypto world, as greater diversity in the ecosystem increases stability for the ecosystem and helps boost user adoption further. Rafael Zhou, the business lead at Bityard, says “Up until now, exchange platforms have been more or less a one-trick pony. As they add more revenue channels and services, they’ll add to the diversity of the crypto ecosystem in a way that boosts their earnings and encourages adoption at the same time.”

The Net Investment Per Trader Could Be More Than Expected

Shimron’s logic is based only on the trader population, not the amounts that they invest. Crypto is becoming increasingly attractive to wealthy investors who’ll spend more per trade than the average trader.

Paul Tudor Jones, the hedge fund manager and millionaire, is a poignant case in point. “When I think of bitcoin, look at it as one tiny part of a portfolio,” he recently told CNBC. “It may end up being the best performer of all of them, I kind of think it might be.”

Jones has invested almost 2% of his assets in crypto and recommends it strongly. And he isn’t alone. Superinvestors like these have the power to transform the entire exchange market.

Buzz Around Crypto Pushes Faster Growth

Success breeds success, so crypto may not need to reach even 20% adoption before it passes the tipping point where adoption rises exponentially. Central banks are discussing launching their own crypto currencies. Facebook is working hard on a big Libra launch. And companies as varied as the Microsoft Xbox store, KFC Canada and Expedia already accept it as currency.

Mentions of cryptocurrency exchanges in the media have skyrocketed, increasing consumers’ familiarity with and trust towards the concept.

Crypto Exchanges

Meanwhile, the number of investment vehicles that include crypto are also rising:

  • Amun AG has been approved by the Swedish Financial Supervisory Authority to manage an ETP fund that tracks prices for both ETH and BTC.
  • Wisdomtree, based in New York, has a fund that tracks BTC.
  • French asset-management firm Napoleon AM launched the Napoleon Bitcoin Fund, tracking BTC.

All these advances push the adoption rate of crypto higher.

Improved Security Encourages Greater Trust

Every big exchange has been hacked at least once, creating a (valid) perception of poor security that is a serious deterrent for would-be crypto traders.

Exchanges are now upping security and governments are applying better regulations, improving the reliability and trust in trading. And as the exchange industry continues to grow and diversify, investors have more options to use platforms that are less obvious targets.

“Headlines about serious hacking incidents for crypto exchanges are a major turn-off for anyone who’s thinking of dipping a toe into crypto,” says Bityard’s Zhou. “There were 12 major hacking incidents in 2019 alone, so moves towards greater security could be the single biggest step that crypto exchanges could take to encourage uptake.”

Predicting Is Impossible, but the Future Looks Bright for Exchanges

There’s a good chance that increased interest from wealthy investors, media buzz, the diversification of revenue channels, improved security, and the continuing burn rate will all help crypto exchange industry to well exceed Leeor Shimron’s optimistic estimate of $9.6 billion in annual revenues by 2029.

That said, we can’t predict the impact of disruptive tech – it’s called “disruptive” for good reason. All current assumptions are based on what we know of stock markets, futures trading, and the internet, and they could be wrong, including assuming that anyone will want to trade or invest at all.