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Consumer Complaints about E-Commerce

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Consumer Complaints what a study from Southeast Asia tells us.

Singapore, an island renowned for its efficient government, ban on chewing gum and success in Asia, is also well known for its citizens who loves to complain a lot. With just 177,700 acres of land, Singapore was ranked number two in the Sustainable Development Goals (SDG) index by the United Nations. Nevertheless, Singaporeans are prone to complaints with just about anything. Just ask any Singaporean and you’ll realize this is true.

Among the top complaints were the inefficiency of their local metro (MRT), the management of their mandatory savings fund (known as the CPF to help Singaporeans save for housing, healthcare and retirement), the usage of their localized English known as Singlish and many others. Though it is debatable if most complaints were constructive or not, it is an undeniable fact that understanding consumer feedback is vital to help governments or private entities become better in what they do.

An article by Business.com highlighted that consumer feedback is great to increase credibility and compel customers. This is among the biggest issues faced by e-commerce in the sector at this moment. A study by Bain & Company highlighted that consumers in the region say they don’t fully trust e-commerce platforms and that these complaints are typical in the early stages at less developed e-commerce sectors.

There is much said about the potential of e-commerce in Singapore and Southeast Asia. But what are consumers saying about e-commerce in this region? iPrice, a price comparison website partnered with Trusted Company, a 3rd party platform for consumer reviews recently conducted a study; analyzing 30,000 reviews (especially complaints) by Singaporeans, Malaysians, Thais and Filipinos.

See the Consumer Complaints info graphic below

Consumer Complaints

Consumer Complaints


About iPrice Group

iPrice is Southeast Asia’s leading Meta-Search platform, connecting consumers with hundreds of e-commerce merchants through a great shopping experience. Since October 2014, the platform has established itself as the fastest growing in its segment across seven markets: Malaysia, Indonesia, Singapore, Vietnam, Thailand, Philippines and Hong Kong.

iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

About Trusted Company

Trusted Company is a review platform for e-commerce businesses in emerging markets like Southeast Asia and India. Motivated with the goal of educating businesses and consumers to facilitate good e-commerce practice, Trusted Company aims to be the most transparent go-to-place for business reviews. As the current state of emerging e-commerce in the Southeast Asia Region holds tremendous opportunities for solutions that tackle scam, fraud, and other types of abuse, Trusted Company strongly believes that creating trust through third-party verified reviews is the best manner to overcome these issues.


Media Contacts

Jeremy Chew

PR & Content Marketer, iPrice Group

[email protected]

+6010-226 527

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