Cliff Asness: Smart Beta = Smart Marketing

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John Authers talks to Cliff Asness, founder of the fund manager AQR, about the popularity of so-called “smart beta” funds that aim to beat market benchmarks using systematic strategies. He finds that they are not new, but they are very well marketed – and the strategies are still working.

Cliff Asness: Smart Beta = Smart Marketing

Sheeraz Raza

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