BlackBerry Ltd (BBRY) U.S. Market Share Falls To Zero

Updated on

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) went all-in on the launch of its redesigned BlackBerry 10 operating system, and according to BGR, today marks the one-year anniversary of the operating system’s launch. Unfortunately for BlackBerry, not only does this anniversary show how the company has failed to recapture market share, it also shows just how dire the company’s situation has gotten.

BlackBerry continues to struggle

This week Consumer Intelligence Research Partners released its latest report on mobile market share. The numbers show that 0% of U.S. smartphone activations in the U.S. during the December quarter were BlackBerry devices. The BlackBerry 10 operating system has simply been a major flop. The company did sell nearly 2 million smartphones in its most recently completed quarter, but the greatest majority of those were BlackBerry 7 devices which went to emerging markets.

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) shares have rallied since the company’s last earnings report as investors pin their hopes on new CEO John Chen’s tactics for turning BlackBerry around. The company partnered with Foxconn to make handsets which are targeted at emerging markets. Indeed, since most of BlackBerry’s handsets were sold in emerging markets, this might be the company’s best chance to at least remain a niche player in a market which is becoming more and more competitor by the month.

iOS, Android continue to dominate

Of course it’s no surprise that Apple Inc. (NASDAQ:AAPL) received a big boost in smartphone activations during the quarter from the launch of its iPhone 5S and 5C. The latest data also shows that the trend of Apple users spending more than Android users continues. In general, iOS users spend more on their carriers, voice, text and data. More than half of Apple users spend more than $100 per month, compared to a third of Android users. About 25% of Android users actually spend less than $50 per month, while only 7% of iOS users spend that little.


Leave a Comment