Home » Business Guides

Be a Leader, Not a Follower

Updated on

If you want to be successful, you have to surround yourself with successful people. Negative influences can have a direct effect on your career opportunities, work ethics, wealth, and social respect. There has never been a more important time to build a strong social identity. Utilizing the power of influencer engagement can help you enhance yourself and your business into a brighter future. As an online marketer, it is your duty to make your presence stand out amongst the competition. When it comes to the Internet, competition is not just in your niche market – it could be anything that is more interesting, laid out in better proportion – more carefully placed throughout the pages.

Be a Leader, Not a Follower

However, effective influencer engagement offers opportunities for marketers and individuals alike to market products and services, but also utilize their online influence to be in the right place at the right time – all the time. How would it feel to get invitations to exclusive events or exotic vacation trips? Effective influencer engagement has the ability to help you access preview events for media/entertainment, fundraising donations, or anything. This aspect of business marketing helps you to engage directly with your market.

You see, influencer engagement, unlike the Superbowl, is not a win or lose game. It is a prolonged journey that helps you grow. Determining and paving your own path of influence as a leader will help you avoid running into the roadblocks following unfinished roads! Take a look at some tips we’ve gathered to help you lead the way – literally!

5 Steps to Leadership Success

Focus. You will surely not get very far as an influencer if your mind is scattered in a million different places! The ability to focus on a single key area at a time will help you increase success and production. Niche markets deserve individual attention, involving various unique tasks and research topics that help you to become the known expert in that niche. This builds a trust and relationship between you and those you influence. Identity branding will help you establish the association between your name, face and/or business logo – strengthening your influence.

Set Your Tone. Public speaking is a vital part of successful influencing. As the saying goes, “Time to put the big girl pants on!” Although many individuals have a healthy fear, if not dislike for public speaking- it is much easier and convenient to establish a strong public speaking presence online than it in front of a physical live audience. At the end of the day, practice makes perfect. The more practice you get publicly vocalizing your thoughts and opinions – the stronger influence you will have on your audience. It may take a bit to find your ideal tone but it will come in all due time. A charismatic voice has shown to have higher response rates than monotone speaking and there are plenty of resources on how to fine-tune your public speaking skills. Here are some elements to consider:

  1. Expressiveness: The ability or talent to spontaneously interact with others, detail and convey opinions or engage in small talk conversation easily.
    2. Control – The talent or ability to remain collected at all times, fine-tuning your persona to automatically adjust to the setting around you, including mood, social setting or pressure.
    3. Sensitivity – This element is often thought of as a gift – the ability to listen and engage the mindset of others to accurately convey your sense of realism and opinion.

Creating Valuable Content – The time has come to establish your influence and gain your MVP title. To accomplish this is to create valuable content that your market would consider as shareable material. Embrace the fact that great ideas are not always generated in profound moments – in fact, the most productive thoughts are created in the shower, while jogging or while driving – your actions is what makes them meaningful. Keep it short and simple. Meaningful doesn’t necessarily mean in-depth and lengthy. Detail your value and let the product do the rest! Be creative about your work and your cause. Utilizing infographics such as cartoons, podcasts, feeds and short films can increase your market each substantially.

Leave a Comment