A few Christmases ago, our founder, Avi, thought it would be neat to give his nieces and nephews some stock in their favorite companies instead of more stuff. But the ones he wanted to give - Apple and Google - were too pricey, and the process was such a hassle that he gave up and bought more toys. He couldn’t
get the idea out of his mind, though, and figured there had to be a way. And that’s how Stockpile was born.
