Apple Inc. (NASDAQ:AAPL) is about to release the iPhone 5s and the iPhone 5c. The presentation, which is starting in Cupertino at 1 pm EST, is hotly anticipated by swathes of the tech community and huge numbers of investment and finance aficionados alike.
The event will probably be live streaming on the Apple Inc. (NASDAQ:AAPL) website, but in case you can’t watch the event we’re going to updating with live commentary on the presentation below. We’re expecting Apple to show us the new iPhone 5s and the new iPhone 5c today, but there are some surprises we’ll be looking forward to mention of.
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It’s likely that Apple Inc. (NASDAQ:AAPL) will talk about Apple TV at the event, and the company will probably reveal information about a software or hardware update for the device. Fans looking forward to the advent of true Apple Television, in the form of the iTV, are likely to be disappointed by today’s conference however.
Apple Inc. (NASDAQ:AAPL) is also unlikely to follow in Samsung’s underwhelming footsteps by launching a smart watch today. If Apple is actually working on the iWatch it will probably be the star of its own event.
For investors the big news to watch for will be about China. If the iPhone 5c is full of extra, region specific, goodies that will make it a big seller in the world’s biggest smart phone market, or if the company reveals confirmation of a hotly anticipated deal with China Mobile, shares are likely to be impacted. If today turns out to be a standard iPhone release, historical trends show the stock might pop after the reveal.
For the latest from Apple’s event at Cupertino look out for updates below:
2:26 EST- Looks like the event is completely over. Costello is finished. Have a look at Valuewalk.com for more analysis of the new iPhone, and input from analysts about the iPhone 5s and the iPhone 5c.
2:24 EST- iPhone 5c will be $549 for the 16GB phone. This is not a cheap iPhone.
2:23 EST- Elvis Costello is doing a third song. This one’s new, but it’s not what Apple Inc. (NASDAQ:AAPL) fans are looking for.
2:22 EST- Apple stock fell through the presentation. No cheap iPhone announced, no big change in tech. Analysts might be impressed from another direction though. We’ll see when the notes come out later. Stock is down 1.5% for the day so far.
2:17 EST- No big reveals today, nothing all that unexpected. The biggest move is the fingerprint scanner and the 64-bit shift. Everything else was expected or small enough to forget outside the Apple Store in Sanford.
2:15 EST- Apple seems to have ended the big day, but there might be one more thing after Elvis Costello finishes. A pretty short presentation this time around.
2:13 EST- they haven’t revealed a preorder date for the iPhone 5s, that could mean supplies are too low for a worldwide rollout, and they don’t want to promise same day release in China and offer preorders in the United States.
2:11 EST- Elvis Costello is on stage, that’s probably not the big hardware announcement.
2:09 EST- Apple is going back to music, this could be the big reveal.
2:06 EST- iPhone 5S and 5C available in Stores on September 20. iPhone 5c available all over the world on the date. Preorder for iPhone 5c on September 13. iPhone 5c and iPhone 5s will be in China at launch!
2:06 EST- iPhone 4s is staying on the line,the 8GB is free on contract, the iPhone 5 is no more!
2:05 EST- 16GB $199, 32GB is $299 and 64GB is $399 on contract for 2 years, for the iPhone 5s, no change from the iPhone 5, no 128 GB model. iPhone 4s is free now.
2:03 EST Apple says the fingerprint won’t go to their servers or up into the ilCloud also stays out of most of iOS 7. iOS 7 is back on the stage. Apple says there’s one more thing coming!
2:02 EST- Jony Ive is back on screen, “Your fingerprint is one of the best passes in the world. It’s always with you, and no two are exactly alike.” Thanks Jony!
2:00 EST- Apple is pushing the cloud, and Siri sends data to apple servers for processing, people have got to be asking what
apple is doing with the fingerprints. Another big leak for the Apple rumors people, users can buy off iTunes with fingerprints.
1:59 EST- Here comes the fingerprint scanner. Shiller is talking about how much trouble the Passcode is, the scanner is called Touch ID
1:57 EST- it looks like most of these camera options will be on the iPhone 5s, but won’t be on other iOS 7 devices, they’re really pushing the necessity of the A7 chips.
1:55 EST- the iPhone 5s camera will be able to do slow motion, shooting at 120 fps. Home button is really different, no square, flush with the rest of the phone with a chamfered (Thanks for the word Apple!) edge.
1:53 EST- True Tone flash matches the color of the flash to the room the photo is taken in. That means that color temperature is going to be perfect no matter where you take pictures.
1:51 EST- iOS 7 is better at auto setting white balance, exposure, its autofocus is better, it can pick the sharpest photo from a group. New flash is called True Tone. apple says its an SLR level camera.
1:49 EST- We’re looking at the camera now, 2.2 aperture, 15% larger sensor size, Apple designed lens. Phil Shiller is taking a run at the Nokia Pixel Race, Bigger pixels make for a better picture.”
1:47 EST- Battery life: 10 hours talk time and 250 hours stand by, 40 hours music playback, 10 hours LTE. that’s pretty impressive if the bump in processor speed bears out.
1:45 EST- The gaming demo is over, Infinity Blade 3 is off the stage. The iPhone 5s has a second processor for motion data, the M7 chip. It collects accelerometer, gyroscope, and compass data.
1:42 EST- OpenGL is a really big move for Apple. It’s a really powerful and popular API. It could bring a lot of games to the iPhone, and the iPad when it gets 64 bit
1:40 EST- Apple has introduced OpenGL 3 support for the iPhone 5s. Apple has Epic Games developers showing off Infinity Blade 3, if it follows in the vein of previous games, it will look great, but the promo will be a little misleading.
1:39 EST- The A7 is 40 times faster than the chip in the original iPhone. The A7 is twice as fast as the A6.
1:37 EST- Apple’s new chip is the A7, no surprises there. iOs is designed for 64-bit functionality, but it’s unlikely that’ll be utilizedfor a few years.
1:36 EST- No black iPhone, no white iPhone. The iPhone 5s comes in gold silver and “space-grey?” iPhone 5s has a 64 bit chip, first in a smart phone!
1:35 EST- There is a gold iPhone 5s. There’s a new home button, looks like a finger print scanner is on the way.
1:34 EST- The iPhone 5s has arrived. Looks like the rumor mill won big this year.
1:33 EST- The iPhone 5c is an attempt to invigorate older phones with the same internals, whether it works remains to be seen, but margins might impress if it’s a success. It’s not looking like a product that will cheapen the iPhone image.
1:31 EST- Jony Ive is talking about the iPhone 5c. He’s talking like Jony Ive, “We believe the iPhone is an experience.” “We took the same care with how the 5C feels in your hand.”
1:29 EST- 16 GB is $99, 32GB is $199 on a two year contract. That’s not exactly cheap, and it might not play too well in China.
1:27EST- 8 Megapixel camera on back, 1.9 megapixel camer aon back, supports more LTE bands than any other smart phone. That could mean China Mobile. iPhone 5c has the A6 chip from the iPhone 5.
1:26 EST- the iPhone 5c is not made of plastic it’s made of HARD COATED POLYCARBONATE. Samsung uses plastic.
1:25 EST- iPhone 5c has a single piece for the back and sides, and it has a single multitouch screen on the front. Wallpaper will be the same color as the iPhone 5c.
1:24 EST- iPhone 5c confirmed. Green, yellow, blue, white and red iPhone 5c models. Cook confirmed all of the leaks in the lead up to the release.
1:23 EST- the iPhone 5 won’t get a price drop, there’s going to be two iPhones released this year. Phil Shiller is getting on stage to talk about the new iPhone. Both will be the same size as the iPhone 5.
1:21 EST- Cook is now talking about the iPhone, at long last. iPhone 5, the best selling of all time says Cook, is about to get replaced. It helped take the business to an “entirely different level.”
1:19 EST- Apple is getting onto iWork, and Tim Cook is back on the stage. iWorks is apple’s attempt to get productivity moving on its mobile devices, it’s not exactly the iTV. Cook reckons Numbers, Keynote and Pages are unlike anything on any other platform!
1:17 EST- Apple reckons downloading iOS7 is like getting a whole new phone.
that doesn’t bode well for the upgrade cycle.
1:15 EST- New ringtones and notifications sounds on iOS7, the new Photo app is updated allowing much better organization. iTunes Radio is “the best way to experience new music.” It’s built in to the iPhone music app.
1:12 EST- Federighi is looking at iOS 7, most of the features are already out there, New design, male voice for Siri, Siri searching Twitter, Wikipedia and so on.
1:10 EST- iOS7 is up now, with Craig Federighi on the stage. There will be 700 million iOS devices online by next month.
1:06 EST- Cook is talking about Apple retail, he’s talking about the international efforts of the company in retail. We’re zoning in on what people are looking to hear, but the Stanford Apple Store isn’t quite it.
1:02 EST- And we’re started, Tim Cook has taken the stage and he’s going to reveal some exciting Apple products! First up the iTunes festival, not exactly what people are watching for, but there’s got to be some filler.
1p.m. EST- Apple employees have been spotted outside the auditorium wearing matching yellow T-Shirts; a hint toward the gold iPhone?