Windows 8 May Boost Microsoft’s Mobile Market Share

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Windows 8 May Boost Microsoft’s Mobile Market Share
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Windows 8 May Boost Microsoft's Mobile Market Share

Microsoft Corporation (NASDAQ:MSFT) is expecting that Windows 8 is the next big thing. They are gearing up to release their next operating system, Windows 8, which will come pre-installed in many mobile phones, tablets, and computers. Unlike previous  editions of Windows, this  has been available for free as a download for over a year.

Despite the initial excitement for the new Microsoft Corporation (NASDAQ:MSFT)’s operating system, there are still a few doubts regarding the new program. Apple and Google have taken over the lead in modern computing. It also appears that people have lost interest in traditional computers and prefer mobile devices, such as tablet computers and smartphones. Although Microsoft Corporation (NASDAQ:MSFT) has ventured out into mobile phone territory, their endeavor hasn’t proven to be successful.

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Dan Costa from PC Mag thinks that Windows 8 is bound for success. In a recent article, he elaborates that although Apple owns about 13% of the market share in the United States, it’s still considered a minority when compared to Microsoft, which continues to dominate the PC and laptop market.

Microsoft’s chief executive officer, Steve Ballmer, explains by saying there are, “670 million Windows PCs just waiting to be upgraded to Windows 8.”

That’s not all. Many analysts are predicting that Microsoft Corporation (NASDAQ:MSFT) will sell 400 million new personal computers next year, most of which will feature Windows 8.

Costa is quick to point out that Microsoft needs to “grow and innovate” if they want to stay in the market.  Although the company will continue to sell desktops and laptops, they’ll also continue to lose ground in the mobile market.  Hopefully, Windows  8 will change all that. Thanks to the Metro-style tiled interface, this is their first operating system that was designed specifically for mobile phones and tablets.

The fact the company is acknowledging change and is trying to catch up with the rest is a start, but can it continue on that path?

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