Why “Goldilocks” Stocks Will Define This Decade…

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Every decade has one…

…one defining trade

During which a specific group of stocks dominates for years and years… handing out a steady stream of big gains to investors.

In the 1950s, it was European stocks during the post-World War II rebuild. You could have made a fortune betting on the companies that helped repair the damage the war had done.

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In the ‘70s, commodities were the go-to trade. The price of gold (+1,020%) and oil (+1,044%) both went parabolic while inflation was soaring.

Then there was the dot-com boom of the ‘90s. Early investors who recognized the massive potential of a new technology called the “internet” made life-changing returns on American tech stocks. $1,000 total invested in both Microsoft and Dell in 1990 was worth $95,705 and $18,545 by the end of 1999.

Here are all the “trades of the decades” since 1950… and the cumulative returns for each one:

investment themes

Source: NS Capital

  • So… what will be the defining investment trade of the 2020s?

I’ll share my prediction with you today.

But first, let me be clear:

The trade of the decade is rarely obvious at the time.

Fact is, most investors jump into these decade-defining stocks after it’s already too late.

The reason is simple…

  • Most investors stick to what’s working…

In other words, they buy yesterday’s hot stocks.

For the past decade, “mega-cap” US tech stocks were the hottest, specifically FAANG.

Of course, I’m talking about Meta Platforms (NASDAQ:META)Amazon (NASDAQ:AMZN)Apple (NASDAQ:AAPL)Netflix (NASDAQ:NFLX), and Google (NASDAQ:GOOG). You could have made a fortune owning these names over the past decade…

Amazon has skyrocketed 1,440% since 2010.

Google has climbed 613% over the same period, while Apple and Netflix have soared 1,650% and 2,147%, respectively.

Then there’s Facebook (now Meta). It’s returned 338% since it went public in 2012.

These are now some of America’s biggest, most well-known companies. Betting on them has worked so well for so long, many investors assume they’ll continue to be big winners.

The Goldilocks Of Stocks

  • But history shows us new market leaders emerge every decade…

For this decade, my money is on mid-cap stocks.

Mid-caps are stocks with market capitalizations between $2 billion and $10 billion.

You can think of them as the "Goldilocks” of stocks. Small enough that they can easily soar 1,000% from here… but big enough to have established a strong foothold in their industries.

I’m most interested in mid-caps in disruptive industries like cloud computing, electric vehicles, and genomics.

These industries are still very much in their early innings.

And that’s critical.

For a sector to have trade-of-the-decade potential, it must be able to grow rapidly for many years, not just a few quarters.

That rules out most older industries.

But that’s not the only reason I’m interested in mid-cap stocks…

  • Mid-cap stocks have fallen off of a cliff…

Just look at this chart of ARK Innovation ETF (NYMARKET:ARKK), which invests in many disruptive mid-cap stocks. You can see that it’s fallen 71% since February 2021.


As a result, many of today’s most promising mid-cap stocks are now trading at huge discounts.

It’s true that many of these stocks had gotten far too expensive after the COVID bull market. So a decline was needed to bring their valuations back into line with reality.

But many of their valuations swung right past “reasonable” and are now “downright cheap.” Some are down more than 80% from their prior highs.

A stock down 80% needs to gain 400% just to get back to even. I have no doubt the best of the best of these disruptive mid-caps will eventually surpass their old highs. Which means now is an ideal time to “go shopping” for the right mid-caps in rapidly growing, disruptive industries.

I’m getting my mid-cap shopping list together, and you should consider doing the same.

I’ll have a lot more to say about this soon…

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Article By Justin Spittler, Mauldin Economics