New Twitter App To Help Businesses Manage Accounts

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Twitter has released a new Dashboard aimed at assisting businesses in managing engagement and communications with their followers. The new Twitter Dashboard feature is available in beta on both iOS and as a desktop app for those in the U.S. This app will allow businesses to schedule tweets and get a clearer picture about their business.

Twitter launches a pure business app

People could think of this app as either a take on Facebook’s Mentions app or a Hootsuite competitor, but it is specifically geared toward businesses and not individuals, who already have Twitter Engage for the purpose. In a blog post, the micro-blogging firm noted that due to a lack of resources and time, businesses have a hard time creating authentic connections. Therefore, it has come up with this solution to facilitate such communications for all businesses.

Noah Pepper, Twitter’s product and engineering manager, stated, “It gives business owners a clear picture about what’s being said about their businesses, lets them schedule tweets, and offers insights about their tweet performance.”

Currently, social media managers or others will likely pair their company’s Twitter account with their own by using a service like Hootsuite, TweetDeck or even Twitter’s main app. However, the danger is an errant tweet being retweeted or posted on the wrong account. This has been seen many times, with interns getting blamed. Thus, the micro-blogging firm wants Dashboard to be one major stop for all tweet-related management for businesses.

How it helps businesses

Twitter Dashboard gives companies the ability to create their own feeds and hear more of what people are saying about their business. With this, the company aims to surface all the mentions about a particular business so managers can address them while also controlling what is being said about it and its rivals. With the help of Dashboard, businesses can schedule tweets. Twitter also wants to inspire business to tweet more, so it is providing tips on what they can share.

This is likely Twitter’s plan to hike the number of users. With its sluggish growth, it needs to find ways to reinvigorate itself. This includes boosting the confidence of brands interested in more organic efforts to reach consumers on the platform and also advertisers’ confidence.

Twitter’s new app is available for both iOS and desktop, and there is no indication about if or when it will be available on Android.

At 11:17 a.m. Eastern, Twitter shares were up 1.61% at $16.68. Year to date, the stock is up more than 2%, while in the last year, it is down more than 51%. The stock has a 52-week high of $38.82 and a 52-week low of $13.73.

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