What do Starbucks, Coca-Cola, Finish detergent, Cadbury, Absolut, and Birchbox have in common? They GET branding and the evidence is found right in their packaging. From convenience to aesthetics, product packaging is an art form that many aspire to but few actually excel at. But when you consider that consumers often make snap judgements when purchasing (7 seconds, on average), and that packaging could be the deciding factor, it’s clear that this aspect is a critical part of overall success in marketing and branding. Explore all of the finer details of how product packaging affects buying decisions in the just released infographic from The Paper Worker.
How Product Packaging Affects Buying Decisions
Infographic source: ThePaperWorker.com
After 13 years at the head of KG Funds, the firm's founder, Ike Kier, has decided to step down and return outside capital to investors. The firm manages around $613 million of assets across its funds and client accounts. According to a copy of the firm's latest investor update, Kier has decided to step down Read More