Netflix, Inc. (NASDAQ:NFLX) may soon close a deal for another blockbuster original series, The Crown, which may have even higher production costs compared to the House of Cards, the first original series of Netflix, says a report from Techcrunch. The streaming company could agree to stream two seasons of the series, similar to the House of Cards, but nothing has been finalized yet.
Next big thing from Netflix
The Crown is apparently the next big series from Netflix, Inc. (NASDAQ:NFLX), written by screenwriter and playwright Peter Morgan, who is known for his previous movies that include Frost/Nixon, The Last King Of Scotland and The Queen.
“That last credit will give him plenty of fodder for the new project, which we’ve heard follows Queen Elizabeth II over the course of various historical events during her reign,” says Techcrunch. A source revealed that different actresses will play the role of Queen during different points in her life. Sony Pictures, which has produced the hit shows like Breaking Bad, Damages and Justified will produce The Crown as well, according to the sources.
According to the report, The Crown would be costlier than the House of Cards because relative to when the House of Cards deal was made; Netflix, Inc. (NASDAQ:NFLX) has evolved into a bigger company with 35 million subscribers in the United States and has expanded in other geographies as well. The company had to spend massive $100 million to secure the rights for the first two seasons of House of Cards from production company Media Rights Capital.
Smart marketing strategy of Netflix
The online video streaming service is shelling out huge sums of money for its original content to gain an edge over its competitors. Original content such as House of Cards and Orange Is The New Black have high production values, similar to the content available on premium cable networks such as HBO or Showtime. However, both the series were streamed on Netflix, Inc. (NASDAQ:NFLX), where subscribers could watch them through a smart TV, streaming set-top boxes games consoles and tablets.
Netflix, Inc. (NASDAQ:NFLX) has been clever with its marketing by offering subscribers the first season of the shows like Orange is the New Black and House of Cards, and then promising a second season for which makes subscribers continue to stay with the company.
In the United States, Netflix, Inc. (NASDAQ:NFLX) added roughly 6.5 million subscribers after House of Cards, Orange is the New Black and Arrested Development were released.