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Netflix, Inc. (NFLX)’s “House of Cards” Proving A Huge Success

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Last week, we briefly glossed over Netflix, Inc. (NASDAQ:NFLX)’s original production “House of Cards.” However, we can no longer remain silent on this production, which has proved to be a huge success for the streaming company.

In theory, the show is only available to Netflix subscribers though I didn’t struggle to find a torrent site to download the show, nor I’m guessing would a simple Google Inc (NASDAQ:GOOG) search have deprived me of a number of sites where I could have easily streamed it.

Netflix, Inc. (NFLX)'s "House of Cards" Proving A Huge Success

“House of Cards” originally aired as a mini-series on the BBC in 1990. The show starred Ian Richardson and a host of other fantastic character actors that the BBC has always been able to call on as needed. The show was fantastic and a great exploration into backroom political wheeling and dealing. But quite simply, Ian Richardson is not Kevin Spacey.

Kevin Spacey is a household name and worthy of his two Oscar wins. David Fincher, the producer, while not such a household name, is equally deserving of praise for this remake of “House of Cards.” Fincher is best known for his directing work on “Fight Club”, “Panic Room”, “The Girl with the Dragon Tattoo”, and his first work with Spacey in “Se7en.”

While Netflix, Inc. (NASDAQ:NFLX) has remained coy in its non-disclosure of “House of Cards” viewership, a recent survey by financial services company Cowen and Company. Of those surveyed, 28 percent were paying Netflix subscribers with an additional 18 percent claiming to have access to a Netflix account. (The latter can’t make Netflix overly happy.)

Additional findings included:

  • 10 percent of Netflix, Inc. (NASDAQ:NFLX) subscribers had watched “House of Cards.” HOC, which was released in its entirety of 13 episodes, has enthralled viewers with the average subscriber having seen six episodes.
  • 80 percent of those surveyed rated the show as “good” or “exceptional”
  • 9o percent favored the release format to meting episodes out gradually
  • 34 percent were aware of Netflix’s intention to produce their own content with the bulk of these eagerly awaiting the revival of FOX’s “Arrested Development.”
  • The survey found that the average Netflix subscriber watches 6.5 hours of programming on 2.5 devices. Additionally, of those surveyed, 23 percent of Netflix subscribers had cancelled their cable or satellite TV programming and those users spend 8.5 hours each week enjoying Netflix, Inc. (NASDAQ:NFLX) content.

Presently, Season Two of “House of Cards” is in the works.

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