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Netflix Expands Its Empire In Europe

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Netflix Expands Its Empire In Europe
Netflix, Inc. (NASDAQ:NFLX) is now heading to Europe with its popular movie and TV steaming service. Netflix announced plans to launch its services in Norway, Denmark, Sweden, and Finland by late 2012.

According to the video-streaming company, viewers will benefit with “wide array of Hollywood, local, and global TV shows and movies.” Further details about the launch date, pricing, content and supported devices will be announced later.

Netflix provided information on the move, posting on a blog “Upon launch, Internet users in the Nordic countries can subscribe to Netflix, Inc. (NASDAQ:NFLX) for one low monthly price, and instantly watch a wide array of Hollywood, local, and global TV shows and movies.”

Though the California-based firm is expanding internationally, it is very optimistic on the Nordic region, given the high demand of Scandinavian customers to consume media online. In the past, the rivals like Voddler and Headweb, two Stockholm-based technology firms, have failed to make a mark in the region, owing to problems with distribution deals. Netflix, on the contrary, has been able to sign deals with the likes of Miramax, Paramount, Sony Pictures, and Twentieth Century Fox.

“The extent to which Netflix, Inc. (NASDAQ:NFLX) will be able convert illegal behavior, depends on the size of its content library and the subscription cost,” Ingrid Salomonsson, an analyst at MediaVision, said Wednesday in an interview. “We have seen that Spotify, which has signed distribution deals with both large and small record companies, has had an inhibitory effect on illegal downloading [in Sweden].”

Netflix, Inc. (NASDAQ:NFLX) services are enjoyed by more than 27 million viewers worldwide, including the United States, Canada, the U.K., Ireland, and Latin America. Any new viewers could register at the Netflix Web site for an e-mail alert for information about the dates of service launches.

Just last month, the US based company announced its second-quarter earnings, beating analyst’s predictions. Netflix posted a revenue of $889 million, with earnings of $0.11 per share, against the analyst’s estimates of 5 cents a share. The US Company added 600000 international viewers in the second quarter, accounting almost half of its streaming net additions during the period. The international viewers now represent 13 percent of the total member base.

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Aman Jain
Personal Finance Writer

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