Microsoft Begins Advertising Its Nokia Acquisition

Microsoft Begins Advertising Its Nokia Acquisition
Hermann / Pixabay

The fact that you are reading this suggests that you are well aware of Microsoft Corporation (NASDAQ:MSFT)’s intended acquisition of Finnish handset maker Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V). The fact that it occurred over an extended holiday weekend doesn’t matter, you must have been in a cave for the last week not to have been inundated with the news. News that has run the gamut of initial reactions. Some have suggested that Microsoft has made one of the sillier purchases since the “pet rock” in the 1970’s. Others believe its a great move and a steal that Microsoft was able to pull off the acquisition when you can buy a share of Nokia at a price that won’t buy you a few of the items on McDonald’s Corporation (NYSE:MCD) new Dollar Menu and More.

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Microsoft Begins Advertising Its Nokia Acquisition
Source: Pixabay

Microsoft Acquiring Nokia

We’ve been forced to hear hours of Jim Cramer badmouthing the deal at the same time as others have gone on ad nauseum about corporate tax levels in the United States. Which, let’s face it, are a bit ridiculous bordering on all sorts of silly. Microsoft Corporation (NASDAQ:MSFT) will be purchasing Nokia using a small part of the billions it keeps overseas rather than repatriating the cash at a premium.

Whatever you thoughts on the matter, or whether you have indeed been in a cave, Microsoft Corporation (NASDAQ:MSFT) began advertising its acquisition of Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) today on the website of the New York Times. Never mind that the deal is far from done.

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Nokia shareholders yet to approve the sale

Firstly, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) shareholders have yet to vote in approval of the sale. Beyond that, there will be regulatory discussions as well. While there is nothing to suggest that either of those will see the sale delayed or blocked, and the sale should be completed before the end of the calender year. That said, it seems a touch premature to begin advertising it as a done deal.

More than that, it’s really poorly done. To say that they were done quickly by a (very) junior copywriter is being generous.

“Nokia’s Devices & Services business is joining Microsoft Corporation (NASDAQ:MSFT) to deliver more choices and faster innovation to phones and smart devices of all kinds,” they read.

Given the sheer volume of press outlets that suggest that this is a horrible move for Microsoft, this won’t help.

When AllThingsD contacted Microsoft Corporation (NASDAQ:MSFT) today the Redmond, WA-based company chose not to comment.

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While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. <i>To contact Brendan or give him an exclusive, please contact him at</i>
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