Before summer fades into fall, you might want to take a look at Steve Lohr’s Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else (Harper Business / HarperCollins, 2015). It’s well crafted, the kind of book you would expect from a New York Times journalist–heavy on the backstory and potential implications of data collection and analysis, light on technology. But an interesting read nonetheless.
By the way, for those interested in exploring some basic techniques of analytics (with minimal math necessary), MIT offered an excellent course on edX called “The Analytics Edge.” It’s just wrapping up, but if it’s offered again, I can highly recommend it.
