Intel Corporation (INTC) To Unveil Haswell Chips At Computex

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Intel Corporation (NASDAQ:INTC) has confirmed that it will unveil its next generation of processors at Computex on June 3. The Haswell processors are touted as faster and more efficient than the current generation of processors. The news, which has been expected for some time, comes the same day as a Macquarie Research report that said the company would actually prefer to see its gross margins fall in the coming year.

Intel Corporation (INTC) To Unveil Haswell Chips At Computex

As the PC market continues to slide, Intel Corporation (NASDAQ:INTC) needs to find some way to continue to push its revenues up. The company’s most recent earnings report was impressive but it’s clear that the firm’s base market is disappearing and its progress in the smart phone market is not quick enough to make up the shortfall.

Intel Corporation (NASDAQ:INTC), according to the Macquarie report, needs to let its gross margins slip if it wants to continue to expand its revenue. the company might have to cut the prices of its smart phone and tablet chips in order to increase its sales in the fast growing mobile device emerging markets.

The company said that it was willing to do so in the conference call that came after its earnings report. Intel Corporation (NASDAQ:INTC) is due to launch new smart phone and tablet chips, code named Merrifield and Bay Trail respectively, later on in 2013. This generation of chips is hoped to be the one that finally secures success for the company in the competitive mobile device market.

On capital expenditure, a sore spot for investors, Intel Corporation (NASDAQ:INTC) said that it would be willing to reduce its spending in the area if market conditions suggested it. The firm is dedicated to being the top technological force in the chip market, and it needs to spend the money in order to improve fabrication in factories around the world.

The key takeaway, however, is that Intel Corporation (NASDAQ:INTC) is willing to be flexible in order to compete better, and in order to offer investors the best return on their capital. The company is currently without a CEO, and the installation of a new executive may change the company’s strategy.

That doesn’t seem to be what investors are looking for, and the board seems in line with the wishes of shareholders. The current favorite, according to Macquarie, is Brian Krzanich, the firm’s current COO. His installation would probably leave strategy unchanged.

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