Google & Samsung Lead Smartphone Market, As Apple Plays Catch Up

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The latest data from technology research firm comScore, Inc. (NASDAQ:SCOR) revealed that Google Inc (NASDAQ:GOOG) and Samsung Electronics Co., Ltd. (LON:BC94) maintained their position as leaders in the smartphone market.

During the three month period ending in August, the survey found that Google’s Android operating system is the number one smartphone platform in the United States, with 52.6 percent market share, a 1.7 percent increase from its previous market share of 50.9 percent in May.

Google & Samsung Lead Smartphone Market, As Apple Plays Catch Up

Apple Inc. (NASDAQ:AAPL) is 18.3 percent behind Google Inc (NASDAQ:GOOG) with 34.3 percent market share. The company’s market share increased by 2.4 percent during the three month period, compared with its previous 31.9 percent market share in May.

Research In Motion Limited (NASDAQ:RIMM) trailed behind Apple Inc. (NASDAQ:AAPL) with only 8.3 percent market share. The company lost 3.1 percent of its market share in August, from its 11.4 percent market share in May.

Microsoft Corporation (NASDAQ:MSFT) and Nokia’s Corporation (NYSE:NOK) Symbian have 3.6 percent and 0.7 percent market shares, respectively. Both platforms decreased by a 0.4 percent market share during the three month period.

Based on the figure, Apple’s platform is growing at a faster rate of 2.4 percent, compared with Google’s 1.7 percent. The data also indicates that both technology giants are absorbing the market shares of RIM, Microsoft, and Symbian as the companies continue to lose market share.

Samsung Electronics Co., Ltd. (LON:BC94) remained as the leading smartphone manufacturer. Its market share during the three month period did not change at 25.7 percent, amid the ongoing trial of Apple’s patent infringement case against the company. Last August, the jury also found that several of the company’s products violated Apple’s patents, and ordered the company to pay $1.05 billion in damages. Despite the challenges, Samsung proved that its smartphone products are highly competitive.

The second largest smartphone manufacturer is LG, with 18.2 percent, the company lost 0.9 percent during the three month period. Apple Inc. (NASDAQ:AAPL) ranked third, with 17.1 percent, up by 2.1 percent from its previous 15 percent market share. Motorola’s market share declined by 0.8 percent from 12 percent in May to 11.2 percent in August, while HTC Corp (TPE:2498)’s market share increased by 0.2 percent, to 6.3 percent.

The comScore survey also tracked how people use their smartphones. The data showed that a large number of smartphone users (75.6 percent) are active in sending text messages to other devices. The number of users downloading apps increased by 2.3 percent to 53.4 percent, while individuals using their mobile devices in browsing the Internet also increased by 2.2 percent to 52 percent.

The survey also found that 38.3 percent access social networking sites, 34 percent played games, and 28.3 percent listened to music on their mobile phones

The comScore, Inc. (NASDAQ:SCOR) survey ending in July, was published last month, and showed that Google’s Android platform had a 52.2 percent market, while Apple’s iOS had 33.2 percent market share. Google Inc (NASDAQ:GOOG) recorded a 1.4 percent increase, while Apple posted a 1.8 percent increase in market share.

The figures from comScore’s survey last month and the current data indicate that Apple’s Inc. (NASDAQ:AAPL) level of growth is faster than Google Inc (NASDAQ:GOOG).

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