How to craft a message that resonates

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The man who brought us Apple’s1984 and Think Different campaigns, as well as the Energizer Bunny, sounds off on how to create a message that sparks conversation.

Lee Clow, Chairman, TBWAMedia Arts Lab; Director of Media Arts, TBWAWorldwide, Inc.
Peter Seligmann, Chairman and CEO, Conservation International

Andy Serwer, Fortune

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