BlackBerry Ltd, Verizon Team Up To Keep Users Away From Android, iOS

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BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) and Verizon Wireless have join hands to give $150 in bill credits per device to enterprise, who switch from old BlackBerry devices to the running BlackBerry 10 smartphones and the Blackberry Enterprise service 10 platforms, announced Verizon. The Canadian smartphone maker is eyeing large enterprises to upgrade their entire range of BlackBerry devices to the newer one.

BlackBerry strengthening enterprise segment

A promotional video was launched to advertise the new offering, detailing that the enterprises would be able to use the credits to purchase BlackBerry technical support services, sign up for BlackBerry messenger Protected or any other enterprise services. An upgrade of 1,000 devices will turn into $150,000 in credit.

Enterprises can avail the scheme on Z10, Q10 and Z30 smartphones, which will bind the enterprise in two-year contracts. As of now there is no announcement whether the plan will be available for the future BlackBerry device on Verizon.

The Canadian firm is not leaving any stone unturned to revive its market share, and the company is also offering free license and free technical support through January 31st, 2015 to businesses who switch to BES 10. Within the video, the company also talked about its “EZ Pass” program under which the customers can upgrade from BES and from other mobile device management platforms to BES 10. Also, the customers will avail the free advantage level technical support with their new license.

An important step

Previously, the Canadian company has eased out its BES pricing and license structure, and its silver tier of service includes full device, application, email and security management for BlackBerry, iOS and Android devices along with BlackBerry Balance, which is used to segregate personal and work data on BlackBerry 10 smartphones.

BlackBerry Gold tier of service includes Secure Work Space containerization solution for iOS and Android, and advanced BlackBerry 10 management and security features for the customers, who are more focused on the security such as government, financial services and healthcare industries. It is totally at the discretion of customers to avail the annual subscription or perpetual license. Under subscription, Silver package costs $19 per user while Gold costs $60 per user per year.

It’s an important step from the company considering, in April, BlackBerry disengaged its partnership with T-Mobile US after the CEOs of both the companies exchanged heated words over T-Mobile promoting iPhone to its BlackBerry customers.

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