BlackBerry Ltd (BBRY) Layoffs Continue With Another 250 Departing

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BlackBerry Ltd (BBRY) Layoffs Continue With Another 250 Departing
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Layoffs are never a good sign for a struggling company. You can sugar coat them when you make the announcement but at the end of the day investors and analysts alike are just going to see the word “layoffs.” They are especially bothersome announcements when those being sacked are being let go from your new-product testing facility. Now, BlackBerry Ltd (NASDAQ:BBRY) has seen the release of a number of new products of late and is expected to release a new flagship phone, the A10, in time for the holiday season. One could see these layoffs as just a temporary measure and that these workers will someday return to their jobs when BlackBerry begins releasing new products. On the other hand, you can be certain that some will view it as just another step toward the imminent demise of the Waterloo, Ontario based smartphone manufacturer.

BlackBerry Ltd (BBRY) Layoffs Continue With Another 250 Departing

Last month the company fired U.S sales and marketing vice president Richard Piasentin, and promised additional layoffs. Now if your sales manager isn’t helping you sell he or she should get their walking papers, but when you lay off over 5,000 people over a year, it’s difficult not to start singing dirges as the problem seems to be insurmountable.

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BlackBerry R&D staff laid off

The workers laid off today were responsible for supporting the smartphone maker’s manufacturing and R&D departments. The 250 leaving their jobs were notified on Tuesday according to company spokeswoman Lisette Kwong.

“This is part of the next stage of our turnaround plan to increase efficiencies and scale our company correctly for new opportunities in mobile computing,” she wrote in an email to CBC News today. “We will be as transparent as possible as those plans evolve.”

BlackBerry begs for patience

CEO Thorstein Heins, again, asked shareholders (in the annual shareholder meeting) to be patient with BlackBerry Ltd (NASDAQ:BBRY)’s recovery, which he says is just getting started. However this patience he continues to ask for must be wearing thin for some.

This plea was issued prior to the release of BlackBerry Ltd (NASDAQ:BBRY)’s “game changer”—the Z10. Sales of the Z10, however, have underwhelmed analysts with weak sales for the first all-touch product released by BlackBerry.

As I wrote earlier this week following the leak from Vietnam of the sharp-looking A10 “phablet”, the leaks can be good news when the phone looks great. Layoff announcements like this, however, erase that news quickly.

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While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. <i>To contact Brendan or give him an exclusive, please contact him at [email protected]</i>

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