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Sunday, September 20, 2020
Home Authors Posts by Carol Lin Vieira and Anne Szustek Talbot

Carol Lin Vieira and Anne Szustek Talbot

Carol Lin is a seasoned public relations and marketing professional with a strong track record of securing appearances, awards, and placing articles, expert quotes, and other thought leadership content in top-tier news outlets including the Wall Street Journal, Forbes, Fox News, and Fortune. She has worked across numerous industries including healthcare, blockchain, consumer goods, non-profit, science, tech, and tax, and has won multiple awards in the PR industry. In her previous role, she led communications and content marketing efforts - including helping to launch a digital publication for the restaurant industry, Restaurant Insider - for a top restaurant SaaS POS provider, Upserve, which was a Finalist for the Content Marketing Institute’s Content Marketing Launch of the Year. Carol Lin joined BX3 to help startups and midsize companies grow by amplifying their brand within the marketplace, developing impactful content, and connecting them with media and influencers who can help contextualize and convey their messages to key audiences. She holds a BA in English from the University of Virginia and resides in Rhode Island. As a mother of three, Carol Lin is an avid spectator of youth soccer and pretends to understand what offsides means. Anne Szustek Talbot is a longtime content specialist, with nearly a decade and a half of experience covering news in and communicating on behalf of firms working in the asset management, litigation, financial technology, and tax sectors; as well as broader topics such as emerging markets, foreign exchange, and macroeconomics. Her most recent journalism position was as the online editor at Institutional Investor, where, among other responsibilities, she helmed the publication’s op-ed section and third-party thought leadership content. On the public relations side, she has earned coverage in an array of top-tier outlets including Cheddar, CNBC, Forbes, and The New York Times. Previous roles have taken Anne across borders and industries; her earliest roles were working for the senator from her home state, handling communications work, and as an intern diplomat for the State Department at the US Embassy in Tashkent, Uzbekistan and at the US Consulate General in Istanbul, Turkey, where she would return to launch her media career. Anne leans on her varied background to reach across industries and develop the most effective messaging and publicity campaigns on behalf of BX3 and its clients. Anne holds a BA in linguistics and Near Eastern Languages and Civilizations from the University of Chicago, from where she also earned her MA in Middle Eastern Studies. A native of the Minneapolis area, she now lives in Brooklyn, where she trains as a distance runner and in a nod to her hometown, has DJed under the handle Cherry Spoon.