Published on Feb 28, 2017
If an object has a battery in it or a plug at the end of it, it won’t be long before that item is intelligent – although Kevin Kelly, the founder editor of WIRED, questions whether intelligence is really the word we want to be using. “It’s best I think to think of these intelligences as smartness instead of intelligence, because we have a lot of baggage with the idea of intelligence,” says Kelly. He suggests a new verb: cognify, and also cognification. This is what Kelly terms the second industrial revolution. The first saw us put the power of muscle into objects in the form of energy – steam, gasoline, electricity – literally giving things like cars a certain amount of ‘horsepower’. Next, we will cognify anything that is electric. And if you think the first industrial revolution shook up the way we lived, just wait for the second one to fully set in. Kevin Kelly’s most recent book is The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
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A New York Times Bestseller
From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.