Apple Plans To Keep Momentum Going For 2014

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Apple Inc. (NASDAQ:AAPL) Chief Tim Cook revealed that the company has some plans for its users in the coming year that should make its fans happy worldwide. In a letter sent to the employees, Cook reflected on the achievements of 2013 while touching upon the plans for 2014.

“We have a lot to look forward to in 2014, including some big plans that we think customers are going to love,” Apple chief executive Tim Cook said in a letter.

Impressive performance in 2013

Cook began his holiday missive by saying that there are tens of millions of people all over the world who are using and experiencing Apple Inc. (NASDAQ:AAPL) products for the first time. He said that it is a proud moment for him to see the impressive performance of the brand this fiscal. Cook said that Apple launched industry-leading products in all four categories reflecting the breadth and depth of innovation at Apple.

In 2013, Apple Inc. (NASDAQ:AAPL) unveiled the iPhone 5S and iPhone 5C along with launching new operating system iOS7.  Apart from the phones, the Cupertino-based company also released advanced versions of its operating system for PCs and servers free to its customers. In the tablet category, the company unveiled the iPad Air and iPad Mini with Retina Display. Earlier this week, Apple started shipping the new version of its laptop-Mac Pro- from a manufacturing facility in Austin, Texas. Tim Cook added that the year marked the 5 billionth download for Apple App store.

“Together we’ve shown the world that innovation at Apple goes beyond our products to the way we do business… I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you,” he said.

Apple to enter new segments in 2014

Apple Inc. (NASDAQ:AAPL) also marked impressive sales numbers in India, increasing sales by 400% in the April/June 2013 quarter. Earlier in the year, Tim Cook indicated that Apple has lined up numerous products for the year 2014, along with some new product segments. While holding a conference with the investors after the fourth quarter earnings, the CEO said that Apple is planning to launch some exciting new products in the fall across 2014.

Cook said earlier that Apple Inc. (NASDAQ:AAPL) has unique hardware/software and services along with an incredible app ecosystem. He said that no other companies have a set of skills like this. The CEO added that the incredible skills in the company could be utilized in making other great products that are in categories that represent areas, which the company has not yet touched today and the company is confident on that.

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