Apple Inc. (AAPL) Products Are Most Desired This Holiday: Neilsen

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Apple Inc. (AAPL) Products Are Most Desired This Holiday: Neilsen

The latest survey done by Neilsen Wire predicts that an Apple Inc. (NASDAQ:AAPL) products are the most desired gifts this holiday season that every U.S. kid wants. American kids have become more interested in iOS offerings than any other electronic and gaming devices. Kids between 6-12 years are looking forward to iPad as the number one item under their holiday tree this season. Nintendo Co., Ltd (PINK:NTDOY)’s new Wii U system is the second most desired product. Apple’s iPod touch, iPad mini, and the iPhone fill out the rest of top five spots.

According to the survey, 48 percent of the children are interested in a full sized iPad and 36 percent in the new iPad mini. Apple’s iPod touch and iPhone scored 36 percent and 33 percent respectively.

Apple Inc. (AAPL) Products Are Most Desired This Holiday: Neilsen

Kids above 13 years go for iPad, which is expected to be purchased most during the next six months. It’s also interesting to note that the rest of the list is full of gaming consoles, like the Nintendo 3 DS, PS Vista, and other major gaming devices. Apart from iPad (with 21% of people expecting to buy it soon), Tablet computers and e-readers are also among the desired pieces.

Apple T.V. also finds a place in the adult’s gift list. If Apple Inc. (NASDAQ:AAPL) brings its popular app store to a non mobile device like in its T.V. then the core functionality of the T.V. may be very different in the coming few years.

In a survey by the Consumer Electronics Association, it was found that tablets were the most-desired gift among U.S. adults with 16 percent of the vote, well ahead of a 10 percent vote for TV’s and 8 percent for smartphones. The survey also revealed an increasing trend in the demand for tablets, as last year 14 percent of U.S. adults wanted a tablet for the holidays. Smartphones also gained the popularity, moving to third place from ninth, last year.

Analyst Brian White, with Topeka Capital Markets, expected that Apple’s refreshed product line up would be the most sought after products this season, with a slight increase in consumer spending. “This holiday season will belong to Apple Inc. (NASDAQ:AAPL), as the product lineup has never been stronger with a recent refresh across 80 percent of the company’s portfolio,” White said. He added, “combined with spending trends in the consumer electronics world that favor areas such as tablets and smartphones”.

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