Apple Inc. (AAPL) Big Event Next Week: What to Expect

Apple Inc. (AAPL) Big Event Next Week: What to Expect
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Speculation is in season as Apple Inc. (NASDAQ:AAPL) confirmed today by invitation that it would hold an event at the Yerba Buena Center for the Arts Theater in San Francisco next week. The event is scheduled for October 22, and nearly everyone is reporting that it will see the unveiling of both new Macs and new iPads. The media is expected to arrive in droves and Apple Inc. (NASDAQ:AAPL) certainly hopes that it won’t be showing them a product like the now defunct iPhone 5C.
Apple Inc. (AAPL) Big Event Next Week: What to Expect

The invitation reads: “We still have a lot to cover,” implying that the company has even more to announce after its new iPhone 5s and 5c announcements in September. It is widely expected to use the event to detail its new iPads.

Apple Inc. (NASDAQ:AAPL) to unveil iPad 5?

Apple, as always, is remaining tight-lipped about the event, but that just adds fuel to the rumor mill. The Internet has been awash with leaked photos of the fifth generation iPad for a few weeks, and it’s almost a given that it will be introduced next week ahead of the holiday season.

The fifth generation iPad is rumored to boast a thinner and lighter design, as well as an improved camera, according to the AllThingsD report. It will also reportedly run Apple’s new 64-bit A7 chip.

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A second generation iPad mini, featuring a retina display and the A7 chip, will also be announced at the event, the report claims.

In addition to the new chip, it’s believed that the new models will feature a thinner screen bezel, and that the microphone and speakers have been relocated.

Apple Inc. (NASDAQ:AAPL) competition

The last few months have seen a bevy of new tablets, and Apple must catch up soon. Last month, Amazon released the newest versions of its Kindle Fire HDX, including an ultra HD version. Prior to that, Google released a remarkable reworking of its Nexus 7, which features a 1920 x 1200 resolution display. Microsoft’s new Surface 2 tablets are set to hit the stores the same day as Apple’s event. It’s difficult to picture many rushing out for those prior to Apple’s event in San Francisco.

It is also being rumored that Apple will speak about its newest operating system, OS X Mavericks, which promises longer battery life, a new version of Safari and improved notifications. Many sources are also suggesting that Apple will release new versions of its Macbook Pro line as well as a new Mac Pro desktop model.

We will have to wait and see what Apple Inc. (NASDAQ:AAPL) has in story.


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While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. <i>To contact Brendan or give him an exclusive, please contact him at [email protected]</i>
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