How to Invest in Gold in 2025

There are many ways you can invest in gold, and estimates suggest we can continue mining it until the 2050’s. At that point, prices would likely surge.

In this guide, we will provide a summary of how to invest in gold, in addition to the various methods.

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How do you buy gold?

Investment in gold can be achieved in all kinds of interesting ways. There is, of course, the physical gold option, but you can also put money into gold mining companies, into exchange traded funds that invest in gold’s surrounding markets, and more.

Here is a brief summary of the varying methods of investing in gold.

1. Buy gold in various physical forms

There are many ways to buy physical gold, including gold coins, gold bars, bullion, jewelry, or even gold leaf.

It is worth remembering that the purity of physical gold, measured in karats, will vary, so be sure to understand how this works.

There is an argument that investing in gold bullion is a wise option, but you need to be aware of concerns surrounding security and storage, plus insurance.

Some people also love the concept of owning raw gold, and hedging their investment against a variable stock market. For some of us, the safety and value of physical gold, in arguably most tangible form, is compelling.

But as ever, there are a myriad of ways to play the markets surrounding one of the world’s oldest precious metals.

2. Invest in firms in the gold industry

There is a vast production pipeline connected to the gold industry. The first stage of this is the companies that extract the material from the earth, which include the exploration and development of mines, and the mining of the material itself.

Other companies then process gold into things that we use; such as jewelry or cameras, and games consoles. You might even include artisanal gold miners in places like Peru, but these operations often operate dangerously and illegally.

No matter which you choose, there is an overarching logic: investing in gold is about finding gold mining companies whose value should rise as the value of gold itself rises on global markets.

You are seeking a strong correlation here, ideally proven over time. The logic is that by putting money into gold-related businesses, you are hedging your cash on the value of gold itself.

3. Buy into funds containing a range of gold investments

However, the aforementioned hedge on the value of gold itself comes with some caveats.

The challenge is that gold investing isn’t just about the price of gold. The danger to your investment comes from corporate actions that are far removed from precious metals.

Let’s imagine that a gold mining firm you’ve invested in takes a tumble in the stock market because its CEO has been accused of money laundering. In this scenario, the value of your investment is going to fall.

Similar scenarios might include hostile takeovers, issues on ESG or CSR, or new market players that threaten your company’s profits.

The key here is that by diversifying across a range of gold investments, you limit the fallout should one single company go bad. For more information on diversifying investments, read our full guide on how to invest in mutual funds.

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The best way to invest in gold online

If you are keen to invest in gold online, you would be well advised to do some initial research. This will include an overall investment strategy.

You will also engage in some risk management, ponder the ways to manage your investment, and get your options up and running.

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Where to buy gold in 2025

There are many available providers to help you invest in gold. Specialist sites cover specialist gold markets, but there are also more generalist and indeed more complex, or simpler options to choose from.

1. eToro

A mainstay of the online investment broker space, eToro is best for most people thanks to its security, simplicity, and user-friendliness

However, the platform caters to more experienced users as well, thanks to features such as its advanced charting and analysis tools.

eToro is an ideal platform for buying gold, as it offers a range of gold ETFs and individual gold mining stocks.

Users can also navigate to eToro’s dedicated gold asset page, where they’ll find a performance chart, a brief summary of the asset and its history, latest news, a list of top-performing gold investors, and more.

eToro also stands out for its impressive ‘social trading’ features, which allow users to view the trades of other investors via a social media-esq news feed, and even copy successful trades using the ‘copy trading’ feature.

_{Your capital is at risk}

2. FP Markets

With more than 3,000 reviews on Trustpilot, averaging out at 92%, FP Markets is comfortably one of the most reputable online brokers available today.

The platform boasts impressive variety, carrying more than 10,000 tradable assets, including forex, stocks, indices, and commodities such as gold and silver.

It’s a highly intuitive service – it takes just minutes to set up an account, with quick deposits to match, and navigating the site is smooth and intuitive.

Like eToro, the platform also boasts some social trading features, with the ability to automatically mimic the trade of advanced investors.

FP Markets is also fully licensed and regulated by the Australian Securities and Investments Commission (ASIC), a top regulator for the Australian market.

3. Plus500

Available only in the US, Plus500 offers a comprehensive range of options for both new investors and those more experienced.

Crucially, the platform’s ‘demo’ mode grants you $40,000 in virtual money to practice investing.

The site’s visual design is clear and appealing. Viewing changing prices on gold and other similar valuable commodities is fast and simple.

You can also add instruments to watchlists, which is extremely useful for tracking gold across specific companies or funds.

A Trader’s Guide is also available, which is again a very nifty tool for rookie investors to help them understand the details of gold transactions and markets.

_{80% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.}

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The 4 best options to invest in gold for beginners in 2025

Buying gold successfully demands knowledge of past and projected performance, in addition to expansion plans and company strategy.

Don’t just pay attention to PR or news; dig deep into corporate histories and seek out firms with both legacy and legitimacy.

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Our verdict on buying gold as an investment in 2025

If you are considering where to invest in gold, then intriguingly, the best answers can come from within.

To recap, those eyeing gold investments must define their objectives and appetite for risk upfront. In simple terms, the two routes are riding the stock yourself through an online broker, or going back to basics and purchasing gold in physical forms.

If you’re taking the market route and tend to prefer a simpler investment strategy, diversification is likely your most sensible option. For guidance on this, read our article on how to invest in index funds.

For any of these approaches, the key is to understand that gold is seen as a safe and stable investment at its core. If you foresee market risk or simply don’t want to take the plunge, gold has many innate advantages.

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