Research from build to rent specialists, Ascend Properties, has further highlighted the important role of the sector in meeting the needs of the modern-day tenant, as an overwhelming majority say they want longer-term tenancies.
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UK Tentants Want Long-Term Tenancies
The survey of over a thousand UK tenants commissioned by Ascend found that 93% of those asked think that tenancies longer than 12 months should be more widely available within the UK rental market.
81% also stated that the pandemic and the turbulent rental landscape that emerged, as a result, have made them more likely to rent a property for longer than 12 months.
The driving factor behind tenant demand for longer-term tenancy agreements is the security they provide, with many having no choice but to move on at the end of the year should their landlord choose not to renew.
However, wider lifestyle choices also ranked high, with the opportunity to make a rental home feel more like their actual home placing as the second most influential reason.
The ability to better plan for the future also provides great appeal, with the ability to lay a stronger foundation within their personal life also ranking high.
Other appealing factors included a greater sense of being part of the community and a more stable foundation for their professional life.
Appealing To The Needs Of The Modern-Day Tenant
Managing Director of Ascend Properties, Ged McPartlin, commented:
“It’s clear to see why the build to rent sector is growing so rapidly as it clearly appeals to the needs of the modern-day tenant far more so than a traditional rental property.
The ability to rent the same home for a far longer period of time is an integral part of this lifestyle shift and it’s clear that it not only offers a greater sense of security, but also the opportunity to lay strong roots within a particular area without having to opt for the route of homeownership.
Whether the government will do more to offer long term tenancies across the board remains to be seen, but certainly for the time being, the build to rent sector continues to pick up the slack and provide the rental accommodation that residents want, rather than having little other choice but to inhabit.”
Survey of 1,186 UK tenants carried out by Ascend Properties via consumer research platform Find Out Now (21st July 2021).
Do you think tenancies longer than 12 months should be more widely available when renting?
| Answer | Respondents |
| Yes | 93% |
| No | 7% |
What appeals to you about a longer-term tenancy agreement? (Tick all that apply)
| Answer | Respondents |
| A greater level of security | 32% |
| More opportunity to make a rental property feel like a home | 22% |
| A better ability to plan for the future | 18% |
| A better foundation for personal life | 13% |
| A greater sense of being part of a community | 9% |
| A better foundation for professional life | 6% |
Has the pandemic made you more or less likely to rent a property for longer than 12 months?
| Answer | Respondents |
| Much more likely | 63% |
| Somewhat more likely | 18% |
| Much less likely | 14% |
| Somewhat less likely | 5% |
- Founded in 2014, the company has won numerous awards due to its professionalism and exceptional customer service.
- Ascend was named Best Letting Agent in the North West at the ESTAS Awards for four consecutive years and has won more than 65 allAgents Awards.
- The company has experienced tremendous annual growth, reporting consistently high increases in turnover year-on-year.
