Europe’s Electric Motorcycle Market Surges, Mirroring Electric Cars, Reports IDTechEx
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Electric Motorcycle Sales In Europe Expected To Grow
IDTechEx expects electric motorcycle sales in Europe to grow at least 50% year-on-year in 2020, building on the momentum of recent years. This is driven by continued policy support from governments alongside start-ups and incumbent OEMs entering the market with new model releases, finds the recent report from IDTechEx, “Electric Two-wheelers 2021–2041“.
Caption: 2020 is an IDTechEx estimate based on Q1 – Q3 2020 data. Source: ACEM, IDTechEx
Growth is also being boosted by consumer awareness and acceptance in Europe of the benefits of electric motorcycles. Besides the low cost of ownership, electric motorcycles improve the riding experience, taking away the noise, fumes, vibration, shifting, and clutching from the user experience, alongside the environmental benefits of low emissions. The result has been strong growth on par with the electric car market since 2017.
Caption: YoY growth of electric vehicles in Europe. Source: ACEM, EAFO, IDTechEx
How Are Electric Motorcycles Different?
How are electric motorcycles different? Electric motorcycles are unique, serious machines with power and energy requirements orders of magnitude higher than other common types of electric two-wheelers such as electric scooters, both the standing kind – think Lime – and the sitting kind – think Vespa.
Indeed, electric motorcycles typically utilize electric motors beyond 40kWp, which is more comparable to those found in electric cars than electric scooters, in a much more restricted space. This high-power need, coupled with the limited space on the motorcycle, means manufacturers rarely use off-the-shelf parts and design motors in-house from scratch. The situation is the same for the battery packs, which actually take up the most space in boxy designs unconventional for the moto industry (even when utilizing high-energy automotive-grade Li-ion cells). In contrast, low energy, cheap LFP packs sourced from China can be used for the low energy needs of electric scooters.
Zero Motorcycles, the global market leader for electric motorcycles based out of California, USA, is a good example. It uses locally sourced NMC pouch cells in a custom pack and has an impressive custom-built permanent magnet AC motor (passively air-cooled). The motor has no transmission and is direct drive to the rear wheel, with instant torque.
The Cost Comparison
The result is that electric motorcycles are expensive compared with equivalent combustion models, and start-ups often focus on developing competition or racing bikes, which are less price-sensitive markets. So, while the market is growing, the price remains the main hurdle: a motorcycle with a 14kWh battery pack sells for over $15,000 today. The issue is exacerbated by the fact that electric motorcycles have the most appeal to environmentally conscious millennials who tend to have less purchasing power than older generations preferring loud pipes. In fact, young people are less inclined to buy a motorcycle in general, which is an existential problem the overall industry is grappling with. The high price of electric motorcycles should naturally improve as battery costs continue to decline from the economies of scale of the automotive industry, which may be enough to entice a new, younger audience.
To learn more, the new IDTechEx report “Electric Two-wheelers 2021–2041” (www.IDTechEx.com/E2W) addresses and forecasts electric two-wheelers with pure electric modes under 4kW (‘electric scooters’) and over 4kW (‘electric motorcycles’) with historic data back to 2015 and forecasts to 2041, with insight into the drivers and uptake by region (China, India, Indonesia, Vietnam, EU + UK, US, RoW). The report further explores key technology trends, such as the transition away from lead-acid and the reliance on permanent magnet motors for all power classes. Market shares of companies are provided regionally, based on primary interviews with market leaders.
This research forms part of the broader electric vehicle and energy storage portfolio from IDTechEx, who track the adoption of electric vehicles, battery trends, and demand across land, sea, and air, helping you navigate whatever may be ahead. Find out more at www.IDTechEx.com/EV.
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