Apple Inc. Web Traffic Stronger Than Samsung In N. America

Updated on

Apple Inc. (NASDAQ:AAPL) iPhone has generated more web-traffics in North America compared to Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) Phones, according to a report from online ad network Chitika.  As per the data, of total smartphone traffic on the Web in the United States and Canada, Apple Inc.’s share was 52.3% last month, a marginal decline from February.


No room for smaller players

In the same time-period, Samsung posted a marginal percentage growth of 1.2 points to 26.4%, which is only half of the iPhone maker’s share.

LG was at the third place accounting for 4.8% of the Web traffic followed by Motorola, HTC and Nokia at 4.8%, 3.4% and 3% respectively. According to Chitika, LG’s success could be attributed to the launch of new G3 flagship phone, in July. These conclusions are based on the analysis of ad impressions from July 1 through 28.

The biggest losers in Web traffic were HTC and BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) at 0.4 percent and 0.5 percent, respectively. HTC has been struggling with lack of consumer demand for its new HTC One M8 phone while BlackBerry is in the process of turnaround.

Apple, Samsung dominate

Apple along with Samsung have majority of share in the Web traffic, in the North America, similar to their dominance in the smartphone market. Other companies hardly get any share in the pie. In Asian market, however, Apple is still behind Android smartphones, but North America is on the side of former, which according to Chitika is expected because the North America is one of the most mature smartphone eco-system with a growth of 66% in mobile users.

Apple and Samsung held 77.7% of the smartphone traffic in the U.S. and Canada, in February, compared to 78.7%, in July, according to Chitika. Apple and Samsung clearly dominate the Web traffic and market share, and the same is expected to surge in the second half of this year as Apple is expected to be launching the iPhone 6 in that period. Also, Samsung would come up with two new high-end smartphones, including the Galaxy Note 4.

Leave a Comment