Apple Inc. (AAPL) Takes Top Spot For Wireless Customer Satisfaction

Apple Inc. (AAPL) Takes Top Spot For Wireless Customer Satisfaction
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Apple Inc. (NASDAQ:AAPL) has grabbed the top spot in J.D. Power and Associates’ latest Wireless Smartphone Satisfaction Study. That’s a bit of good news for the company that yesterday was said to be less “inspiring” than it was a few years ago, according to another survey.

Apple Inc. (AAPL) Takes Top Spot For Wireless Customer Satisfaction

Today in a press release, J.D. Power and Associates said this is the ninth year Apple Inc. (NASDAQ:AAPL) has taken the top spot in its satisfaction survey. The company said Apple Inc. (NASDAQ:AAPL)’s score for 2012 was 855 and that its wireless devices perform “particularly well in physical design and ease of operation.”

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It’s interesting to note that Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V)’s devices actually came in second on the list of smartphones. The company has been struggling to regain market share from the two leading wireless device companies: Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930).

Samsung actually placed right below Nokia in J.D. Power and Associates’ survey.

Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) also took second place in the feature phone category. LG took the top spot there.

According to J.D. Power and Associates, its wireless satisfaction surveys measure satisfaction with both traditional wireless devices and also smartphones among those who have had their devices for less than a year. The surveys measure things like ease of use, design, and features.

The company said the survey shows that overall satisfaction for all wireless devices rose 22 points during 2012. J.D. Power speculates that this is because of the larger number of features and services that are available on wireless devices.

Shares of Apple Inc. (NASDAQ:AAPL) rose less than 1 percent in Thursday afternoon trading.

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