Twitter research reveals our Great British Bake Off favourite contestant

Everyone’s favourite baking show is back for its 10th season, where 13 of the UK’s best amateur home bakers are competing against each other to be crowned Britain’s Best Baker and the favourite contestant. This week, the tent was rocked by a double elimination, as both Michelle and Helena were sent home, following poor performances.

favourite contestant

As things continue to heat up, Vanquis have been analysing the conversations viewers are having on Twitter, to see which contestants we love, which we hate, and which we just can’t stop talking about.

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Who are the most favourite contestant?

Steph, the shop Chester-born shop assistant, came out on top as viewers’ favourite contestant, with 85% of tweets about her being positive. She’s also proving popular with the judges, after being awarded Star Baker for the second week in the row.

Self-proclaimed bread expert David was the second most popular contestant, with 80.6% of tweets about him being positive, followed by Alice and Henry, with 75.9% and 72.5% positive tweets respectively.

Who are the least favourite contestant?

Many viewers were unhappy with the results of this week’s episode, which saw Michelle and Helena sent home in a double elimination, with many feeling Priya should have been the one to go. Priya is the nation’s least favourite contestant, with a whopping 71.2% of tweets about her being negative.

Rosie, who suffered every baker’s worst nightmare when she dropped one of her pies this week, is the second least popular contestant, with 46.9% of tweets about her being negative.

If the public could vote, who would win?

The final decision on who stays and who goes falls to the judges, Paul Hollywood and Prue Leith, but we all have our own opinions on who we think should take the crown. So, what would happen if Paul and Prue didn’t have the final say, and the public could vote instead?

By taking the total amount of contestant mentions and weighing this against the net viewer sentiment, Vanquis have been able to calculate who viewers would choose to win, with Michael being crowned the winner, with a score of 80/100!

Want to know more? Head over to the Vanquis website to see the full data set and to see how popular your favourite contestant is.

Great British Bake Off

About the Author

Jacob Wolinsky
Jacob Wolinsky is the founder of, a popular value investing and hedge fund focused investment website. Prior to ValueWalk, Jacob was VP of Business Development at SumZero. Prior to SumZero, Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at) - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver