After some increasing debate over the last few days about the name of the upcoming iPhone; we seem to have some confirmation coming from Europe. LetsGoDigital passed along this image of the upcoming iPhone X box which would seem to confirm the name of the device we have been calling the iPhone 8, iPhone Pro, and iPhone Edition. Not only is the name confirmed but the display shape also appears to be confirmed on the iPhone X box as well. Check out the image for yourself:
UPDATE: The below image has been removed from the source page.
This iPhone X box image isn’t the only confirmation of the iPhone X name that we have seen. Evan Blass has also Tweeted about the iPhone X name. Now that I know this I kind of feel like the iPhone X is a coworker named “Sarah” who I have accidentally been calling “Sally” for the last 6 months. Although, I’m not alone. The iPhone 8 name has been the most popular choice on tech websites when reporting about leaks and rumors.
I’m also not one to question Evan Blass. He is a very trusted authority in the tech world and he wouldn’t Tweet the iPhone X name if he didn’t believe that it was true. Although, I do have some questions about the image.
The image is apparently a part of KPN marketing materials. KPN is a Dutch telecom company that will, presumably, sell the iPhone X. This iPhone X box shown in the image has clearly been Photoshopped to contain KPN brand colors. It also makes me wonder what else could be edited. For example, the “X” on the side of the box doesn’t look as clean as the other text. Maybe my mind is making me see things that aren’t there.
My understanding of Apple’s marketing rules are that Apple also runs a very tight ship. Carriers usually aren’t free to edit official Apple images for their own marketing materials. Either KPN went against the rules, Apple has loosened the rules, this is a fake, or the iPhone X box is coincidentally using the same colors as the KPN brand. It’s hard to say what the truth is.
The box, if real, also further confirms the iPhone X display shape. We are expecting an edge to edge, bezel-less display with a small notch in the top for an earpiece and front-facing sensors. This is a similar display design that we saw in the leaked iPhone video earlier this week.
So… We have a name. The iPhone X box appears to have confirmed that for us. We also seem to have confirmation of the display design. What else do we know about Apple’s upcoming flagship? Well, thanks to a summer full of leaks, there is plenty to discuss about the iPhone X.
The new design is going to be the big change for Apple. The home button is gone and Apple is using an OLED display for the first time ever in an iPhone. New features will also be introduced with wireless charging, face scanning, and navigation gestures all being among the most common iPhone X rumors.
Of course, a piece of hardware is only as good as the software running inside. iOS 11 promises to be a big step forward for Apple with a bunch of great new features coming. Siri will be getting smarter and Apple Maps will be getting more helpful. We have also been told that Apple Pay will be updated to allow people to send money directly to their friends through iMessage. However, that feature has yet to be enabled in the iOS 11 beta. Perhaps Apple wants to show it off on stage next week? Perhaps it’s not ready for the public? There doesn’t seem to be a definite answer on that.
Is the iPhone X box for real? Does this confirm the iPhone X name? Considering the amount of suggestions that seem to point to the new iPhone being called the iPhone X: I’m inclined to believe that will be the name revealed to us next week. I can’t count how many times I accidentally typed iPhone 8 in this article and then had to go back and change it. Old habits die hard, I guess. The official name will be revealed next week but until then, I guess we will call Apple’s upcoming flagship the iPhone X.